BEIJING’S WINNING OLYMPIC GAMES BID SET TO BOOST HONG KONG TOURISM

The Hong Kong Tourism Board (HKTB) has warmly welcomed the news that Beijing’s bid to host the 2008 Olympic Games has been successful. This world-class sporting event, HKTB said, would bring a substantial number of additional visitors to China, which in turn would significantly boost visitor arrivals and spending in Hong Kong, as a major gateway and travel hub to the Mainland.

HKTB Chairman, The Hon Mrs Selina Chow, JP, said today (13 July) that over the next seven years, the HKTB would help publicise the Beijing Olympics through a variety of promotional activities. “We will maintain close contacts with the China National Tourism Administration and the Olympic committees in the Mainland and Hong Kong and from now until 2008, make use of every opportunity to promote Hong Kong when activities or events related to the Games are held here or in Beijing,” she said.

Possible collaboration opportunities, Mrs Chow added, included complementary promotions with various parties to build on the considerable success the HKTB has already enjoyed over the past few years in promoting multi-destination packages to Hong Kong and Mainland cities.

As the next step, the HKTB will instigate discussions with the travel trade to review logistical arrangements, such as ensuring there are sufficient flights to enable visitors from all over the world to reach Beijing via Hong Kong.

At the same time, Mrs Chow said, the HKTB would work actively with trade partners to develop timely and suitable packages that could attract travellers to stop over in Hong Kong when they go to Beijing for the Olympics.

The HKTB will also work closely with the Government on developing an overall marketing strategy for Hong Kong. Crucial periods are from now until 2005 when Hong Kong Disneyland is due to open, and from then until 2008 when the Olympic Games are held.

“We intend to strengthen our publicity efforts and maximise this wonderful opportunity to enhance Hong Kong’s competitiveness in the international market,” Mrs Chow pledged.



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The Hong Kong Tourism Board was formerly known as the Hong Kong Tourist Association (HKTA). The change took effect from 1 April 2001 and reflects a change to the tourism body’s constitutional structure. Its primary responsibilities for marketing and promoting Hong Kong as a destination worldwide, and for providing visitors with assistance when they arrive, remain unchanged.