The following
speech was delivered by Air New Zealand President and CEO at an American
Chambers of Commerce luncheon held in Auckland.
POINT OF NO RETURN
Thanks for your welcome today. It's a great opportunity to meet with a
group of significant business and community leaders, colleagues, and
clients - at a time when you're probably wondering : what's happening at
Air New Zealand.
To give you some idea - the title of this address is "point of no
return".
In aviation, that means you're at the point in your flight when you must
go on to your destination, or to some alternate. You can't go back
Bluntly, Air New Zealand is fast approaching the point of no return.
We can go forward to our goal of being a top 20 world airline with an
Australasian base - or we divert to become a smaller South Pacific
operation with a limited international focus.
That is essentially the decision that must be made very soon.
Within the next fortnight, the New Zealand Government will determine if
it can relax current limits on foreign investment in Air New Zealand to
allow Singapore Airlines to increase its shareholding from a 25% stake
to around 49% and inject additional capital into the Air New Zealand -
Ansett Australia Group.
The New Zealand Government has three major concerns -
* the retention of international landing rights for New Zealand's flag
carrier airline - and that means retaining effective New Zealand control
of Air New Zealand;
* the impact on competition in the domestic and international aviation
markets; and
* the effect on the branding and promotion of New Zealand as an
international tourism destination.
We understand those concerns. We share them. So does our Board and
Singapore Airlines. We are committed to the principle that the
Government is entitled to require terms and conditions to ensure that
the interests of New Zealand and Air New Zealand are properly protected
and advanced.
The Australian Government is also concerned. It wants to secure two,
strong and competitive airlines in Australia. It wants to ensure there
is balanced competition in the Australian, regional, and global aviation
markets.
Again, we understand those concerns and are prepared to address them.
Naturally, our major rival in the region - Qantas - has a strong
interest in what's happening. Right now, it wants to buy a 25% stake in
Air New Zealand and move into partnership with us... to compete with our
current partner airlines Ansett and Singapore.
The result is that there is now a complex mesh of conflicting interests
- national, political and commercial - which the New Zealand Government
must address before Air New Zealand can see clearly where it must go.
We remain hopeful - but concerned - that the critical decisions can be
made before the end of this month, because we are at the point of no
return.
On September 4, we must come to the market with a comprehensive strategy
for future development when we announce what everyone is aware will be a
disappointing result for the last financial year.
Why are we in such a position ?
Let me outline a little history - and express the hope that we can learn
from it.
This is one of the most interesting and challenging periods in the
development of the global airline industry.
The changes we're seeing in our region are probably the starkest, most
dramatic and dynamic to be seen anywhere in the world.
Where else have you seen two major airlines integrate, three budget
domestic airline start-ups, one significant domestic airline collapse,
another swallowed by its major rival, another expressing fear for its
survival.
Where else are you seeing the market's largest airline proposing a
partnership with the second largest - to spin off part of the business
to one of its major international rivals?
All here - and all in less than a year.
Our industry is going through a savage shakeout - locally, nationally,
and internationally. Sky Wars are forcing a radical reconfiguration of
the airline businesses of the world.
I'm delighted to be in the hot seat of change at the Air New Zealand -
Ansett Group - working with a great team of people who are determined to
be change-makers not change-takers.
That's a compliment, coming from someone who's spent most of his career
competing against both Air New Zealand and Ansett.
At Australian Airlines and Qantas, I watched Ansett take the lead
domestically - first loyalty programme, first premium customer lounges,
first in-flight video, first with ticketless travel, first with e-check
in.
I watched Air New Zealand undertake a dramatic expansion of its
international network - earn a run of customer and business class
service awards in the UK, America, and Asia - and position itself
shrewdly for the development of the Australasian Single Aviation Market.
But I also saw Australian political and aviation interests out-manoeuvre
the Kiwis on the development of that Market - to Air New Zealand's
continuing disadvantage.
The Single Aviation Market Agreement - signed in 1992 - ultimately
envisaged a full exchange of domestic and international operating rights
for New Zealand and Australian carriers.
At the time, Australia already had a 100% Australian owned carrier
working the New Zealand domestic market - Ansett New Zealand.
The agreement gave Air New Zealand the promise of entry into Australia's
domestic market - in November 1994.
In terms of the international market ,Qantas didn't need beyond rights
to access most of the New Zealand inbound/outbound traffic.
Conveniently, Australia stands between New Zealand and the world's most
significant international destinations and tourism markets.
But at least the Single Aviation Market gave Air New Zealand beyond
rights for up to twelve 747 flights a week between Australia and other
destinations or markets - and the promise of unfettered access to
Australian international traffic by the end of 1994.
Despite the obvious disadvantages, Air New Zealand demonstrated its
strength - more than holding its own domestically against Ansett New
Zealand, generating steady profits at a time when most international
airlines were swimming in red ink.
But when the promise of the Single Aviation Market fell due towards the
end of 1994, I watched the Australian Government shut the door on the
kiwis - and suspend further development.
I was intrigued by former Prime Minister Paul Keatings' version of the
story when he spoke at the recent Knowledge Wave conference.
Australasia should be one integrated aviation market, he said.
So why was its development suspended in 1994 when he was Prime Minister
?
Well, he was just about to privatise Qantas - and Ansett wasn't in great
shape. Not a good time to let the Kiwis loose in the market.
However, his Government did leave open the opportunity for Air New
Zealand to negotiate the purchase of Ansett .
According to him, this purchase could have been made at a time when Air
New Zealand could have put a stamp on Ansett and Australian airline
policy in a way that was far more advantageous to New Zealand than now.
But the people who actually owned Ansett in 1994 didn't see this
"opportunity" in the same way as Mr Keating.
As soon as the Australian government suspended further development of
the Single Aviation Market, Air New Zealand started knocking on Ansett's
door.
It took a year to work out a deal to acquire 50% of Ansett from TNT -
and an operating partnership agreement with the other 50% owner, News
Limited.
Then it took the best part of another year to gain the necessary
Government approvals to conclude the deal - with the most protracted
part of that process being in Australia.
In 1999, Singapore Airlines made News an offer for its 50% stake in
Ansett that News. The Australian Government was prepared to support the
transaction - then.
This deal would have created the very same Singapore-Ansett-Air New
Zealand "behemoth" that now strikes fear into the hearts of Qantas and
the same Australian Government that was ready to support its birth in
1999.
I guess they were both "saved" when Air New Zealand stepped in and
exercised its pre-emptive purchase right to match any offer News was
prepared to accept for its Ansett stake from another party.
Air New Zealand had to make its Ansett purchase decision under pressure
- its pre-emptive rights existed for a period of just 30 days.
As you know, Air New Zealand dug deep to make the deal - and if you look
objectively at their situation you can see why.
There simply wasn't any other way for Air New Zealand to hold its own
against Australian rivals who were free to enter every element of its
small home market of 3.8 million people from their own largely protected
market of 19 million.
Air New Zealand couldn't ignore the fact that 52% of its customers
travelling overseas are heading into Australia - and Australia is New
Zealand's largest source of overseas visitors.
Here was the first - and probably the only chance Air New Zealand had to
bring together an integrated Australasian airline business with the
scale, the network, and the market opportunity to close the gap on its
major rival.
This was an investment that Air New Zealand couldn't afford NOT to make.
It delivered comprehensive market access to Australia that was otherwise
denied - and scale and efficiency benefits that otherwise couldn't be
achieved.
It attracted Singapore Airlines as a new cornerstone investment partner
in Air New Zealand with a 25% shareholding in the expanded Australasian
business.
And it secured influence for us in STAR - the most significant and
stable global airline alliance that's been created.
Yes - the decision to purchase 100% of Ansett also delivered a set of
problems and challenges.
But they would still have arisen if Air New Zealand and Ansett had
continued as separate businesses.
Both businesses would have been crunched between a significantly larger
rival and new competition from lower-cost niche carriers.
Both businesses would have been hit by soaring fuel and forex costs.
Ansett would still have had to confront its own heritage of engineering
and maintenance oversights.
Air New Zealand would still have been looking for funds to meet its
medium term growth requirements.
As a Group, Air New Zealand and Ansett have more capacity and more
options to meet the challenges that confront every airline in the world
today - and some that are all our own.
Where would Ansett have been if we hadn't been able to call in planes
and crews from Air New Zealand when 25% of Ansett Australia's capacity
was grounded at Easter ?
Equally, I can't imagine Air New Zealand operating successfully without
comprehensive reach into the Australia - the largest of its
inbound/outbound markets by far.
So, I'll agree that Paul Keating's government created an opportunity for
Air New Zealand to purchase Ansett.
But it was not an opportunity to put a stamp on Australian airline
policy even though it was taken up as quickly as the Australian
Government and Ansett's owners would permit.
That's clear from the flip that's taken place in Australian airline
policy since 1999.
In 1999, Singapore Airlines was acceptable to Australia as a 50%
shareholder in Ansett alongside Air New Zealand.
But today Singapore Airlines appears not to be acceptable to the same
Australian government as a 49% shareholder in Air New Zealand and
Ansett. Why ?
Transport Minister Anderson tells us that this proposal would create an
unhealthy imbalance in the global, regional and Australian aviation
markets.
He wants to ensure Qantas isn't confronted by a behemoth - facing a
future where it can't compete effectively.
I'd like to explode this "behemoth" myth.
From where we're sitting - Qantas and its 25% shareholder British
Airways look a pretty big combination. Qantas alone is much bigger than
Air New Zealand - Ansett combined... and the Qantas-British Airways team
is much bigger than the Air New Zealand-Ansett-Singapore Airlines
combine.
In total, they have more than 500 aircraft against our combined total of
just over 280 - carry 54 million passengers a year compared to our 36
million - and currently pull in more than twice as much revenue each
year as we do.
The Qantas-BA partnership is already a behemoth compared to a Singapore,
Ansett and Air New Zealand combination.
If you went with Minister Anderson's preference, we'd make them even
bigger - with British Airways owning 25% of Qantas and Qantas owning 25%
of Air New Zealand.
The Qantas plan sees this behemoth lined up against Singapore Airlines
as 100% owner of a besieged Ansett Australia and putative founder of
some yet-to-be established airline in New Zealand and on the Tasman.
I leave it to you to work out what that does to the balance of
competition in the Australian and New Zealand aviation markets - let
alone the rest of the world.
While the New Zealand Government has agreed to explore Minister
Anderson's preferred option, Air New Zealand can't consider it.
The Qantas option to buy 25% of Air New Zealand simply can't happen
because Singapore Airlines owns that 25%.
It doesn't want to sell it. It wants to increase its stake in Air New
Zealand and Ansett. It wants to inject additional capital into the
combined business - because it wants a strong partner in this part of
the world to combat the Qantas-British Airways presence.
Singapore Airlines is prepared to accept reasonable conditions required
by the New Zealand Government to protect effective New Zealand control
of Air New Zealand, the international landing rights available to Air
New Zealand, the Air New Zealand brand, and Air New Zealand's ability to
promote New Zealand as an international tourism destination.
If it accepts these conditions, our public opinion polling shows that
75% of New Zealanders would support a Government decision to relax its
foreign investment rules and allow Singapore Airlines to have a 49%
shareholding in Air New Zealand.
All the areas of concern - including the need for more balanced
competition in the global, regional, Australian and New Zealand markets
- can be addressed.
If they are, we can proceed to our intended goal - and deliver another
locally-based world top 20 airline to our home region.
If they aren't, it seems inevitable that we will have to shrink Air New
Zealand. There is no obvious alternative source of capital to grow it
and rejuvenate Ansett.
Our vision of building an Australasian airline business of global
significance would - in all probability - be lost.
Remember, under the present uncompetitive rules of this international
industry, we are expected to source 51% of our equity from NZ's tiny
capital market.
We then have to compete against carriers that access most of their
equity from the giant equity markets of USA, Europe and Asia. Even
Australia.
That's the All Blacks against Vanuatu - with no disrespect to our
friends in that lovely country.
In the event that Qantas is able to strike a deal with Singapore
Airlines and buy its 25% stake in our company - we will also have to
shrink Air New Zealand.
Competition authorities on both sides of the Tasman would have
tremendous difficulty in permitting the continued direct operation of
both Qantas and Air New Zealand in the Australian and New Zealand
domestic markets and across the Tasman - as partners against other
rivals.
We have pledged our support to assist the Government in exploring the
Qantas proposal. But, from our perspective, it isn't a flyer - and the
exploration shouldn't take very long.
We are eager to get on with the job, and I think over the last six
months the Air New Zealand - Ansett Group has really demonstrated its
commitment and capacity to serve the public interest.
Ansett has worked through two groundings at peak demand periods, kept
its customer base intact and improved its on-time performance.
I'm not proud of the fact that those groundings were necessary - the
result of flawed maintenance planning and control practices that were
uncovered by us in the first month our new management team took over the
Ansett engineering operation.
However, I am proud of the way our people worked round the clock to
satisfy regulators of the safety of our fleet and operations - and kept
our passengers moving.
I'm also proud of the way Air New Zealand stepped up to the mark to
support their Ansett colleagues during the Easter grounding.
The very next weekend, they really pulled out all the stops at home to
move an additional 25,000 passengers at just a few hours notice - when
Qantas New Zealand collapsed and left them stranded.
Beyond meeting these major challenges, we've also taken significant
steps in the last six months to strengthen our services on both sides of
the Tasman.
For the regions and provinces, we've:
* ordered a fleet of 16 new Beech 1900D turboprops to replace the
Metroliners and Bandeirantes in Air New Zealand Link services
* added 55-seater CRJ jets to the Ansett Australia Link fleet,
* purchased a regional airline in New South Wales, and
* salvaged the operations of another in Queensland.
In domestic main trunk services, we've
* introduced four new B737-300s to our Group fleet - two to Ansett
Australia and two to Air New Zealand National.
* added four Bae146's to the Air New Zealand domestic fleet.
* launched New Zealand's first domestic budget airline - by adding two
737-300s to the Freedom Air fleet to operate between main centres.
On top of that, we've:
* secured global engine giants Pratt & Whitney as partners in the
establishment of a new international engine maintenance and repair
facility at Christchurch
* pioneered e-check in systems at Australia's major airports.
Looking ahead, we have
* committed to add 12 jets to the Ansett Australia domestic fleet before
the end of this year - that's four 767-300s, four 737-300s and four Bae
146s
* will add and another 767-300 to the Air New Zealand International
fleet on Asian routes and a 737-300 to the National fleet before the
year's end.
* negotiated a sale, leaseback, and replacement deal on our B767-200
aircraft that'll see us completely rejuvenate this component of the
Group fleet over the next three years.
We have taken these steps because the Directors of our Group are looking
beyond the significant operating loss we'll record this year with
confidence to our medium term future.
Our new management team has vigorously attacked the task of developing a
5-year strategic development plan for the integrated Air New
Zealand-Ansett Group.
This process identified the capital-raising problem we confront today.
We need capital to rejuvenate and grow a run-down Ansett in Australia.
We need capital to continue the steady growth of Air New Zealand.
Under the current rules, we must raise more than 50% of our equity
capital within New Zealand. Our calculation - confirmed by expert
external analysis - is that it can't be done.
It's not a problem we have to ourselves - my former colleagues at Qantas
are also lobbying to have the limit on British Airways investment in
their business lifted from 25% to 40% because they need broader access
to capital than the Australian equity market provides.
Change is inevitable - not just for us, but for everyone in the aviation
industry.
All international airline operators have to compete in a global market
for capital, equipment, talent and customers - and in an industry that
is increasingly compelled to globalise its activities to meet consumer
demand.
Today and tomorrow, the international barriers to the flows of trade,
investment, information and people will keep on coming down - and the
opportunities for efficient international airlines just go on growing.
In this environment, Australia and New Zealand need robust,
locally-based competitors capable of vying with all other comers to
provide efficient air transport services at regional, national, and
international level.
Without strongly committed, locally-based air transport operators, New
Zealand and Australia can only be incomplete, minor branch office
economies... two remote and fragmented nations of dislocated
communities.
That's a future we can't avoid by turning back the clock.
We can't snuggle back into the cosy duopoly or the even cosier monopoly
of decades past.
I don't believe that's a future that thinking New Zealanders and
Australians would want to share - one that consumer-conscious
governments would be prepared to tolerate - or one that the rest of the
world would allow us to create.
Consumers, governments, and operators have seen the opportunities and
benefits that airline competition creates.
And the people in my industry know it.
Today, my former colleagues at Qantas fear our building of an
Australasian airline system, and now seek to do it themselves,
exclusively
My colleagues at Singapore are interested in securing a stronger
position in the airline industry of our region.
I find that really encouraging.
It confirms the judgement of our Group that we're in the right place and
on the right track - even if we are currently at the point of no return.
I hope the Governments on both sides of the Tasman make the right choice
this month.
My Board and management are strongly united on what should be done.
Our proposal will ensure that we continue to see robust competition
between two major locally-based, substantially locally-owned national
and international carriers right across the Australasian market .
It will strengthen the Air New Zealand and Ansett Australia brands,
operations and networks - and their presence and performance in overseas
tourism markets.
It can be constructed and controlled in ways that ensures Air New
Zealand can continue to exercise all the international landing rights
that the New Zealand Government has won for New Zealand designated
carriers.
That's something we have already achieved in Australia as 49% owners of
Ansett International.
The battle for the consumer's favour - the fight to generate proper
returns for our investors - can continue with the same intensity you've
seen so far.
Looking further into the future, I believe the composition of the
ownership of our airlines is likely to become more fluid and dynamic as
deregulation progresses.
But deregulation is placing the consumer - not the producer - in the
driving seat.
In three to five years' time, air travellers will want improved quality,
choice, comfort, speed, convenience, personal control, individual
consideration, safety, security and value from the airlines competing to
meet their needs - whenever and wherever you go.
Actually - I know that's what you'd like from us tomorrow, or,
preferably, today.
The airline that delivers these benefits faster than its competitors
will also be the airline that's most likely to deliver the best returns
to investors, generate the best business for its partners and suppliers,
and provide the best work environment to its employees.
Air New Zealand and Ansett both have a tradition of setting the pace -
and, over the last six months, our joint management team, supported by
committed staff, have built a strong track record of achievement under
pressure.
To meet the long-term challenges ahead in the next five years, we need
more capital than the New Zealand market can provide - just as Qantas
says it needs more capital than the Australian market can provide.
We have put a proposal before the New Zealand Government to solve our
problem.
Qantas has put a proposal to the New Zealand Government to solve our
problem.
We are near the point of no return - and it's decision time.
The "sky wars" of Australasia have reached a crucial turning point.
The decisions taken this month by the Australian and New Zealand
governments will determine who wins - who loses.
Air New Zealand wishes them well in their deliberations - and will
provide whatever they need to come to fully-informed conclusions.
I've made it crystal-clear what Air New Zealand hopes will happen.
I've done my best to explain why our proposal will promote the public
interest in Australasian airline development better than any other.
And I appreciate the hearing you've given me today.
Thanks very much. |