Ramada
International returns to Great Britain
Ramada International Hotels & Resorts, a division of Marriott
International, Inc. (NYSE: MAR), announced today that it has reached an
agreement with Jarvis Hotels PLC that will result in a franchise
agreement encompassing approximately 55 hotels and 6,100 rooms. The
agreement marks the return of the Ramada International brand to Great
Britain after a two-year absence.
The conversion of Jarvis’ hotels is expected to be completed by
September 2001.
All properties will be operated by Jarvis Hotels and will carry one of
the following brand names:
Ramada Plaza Hotel
Ramada-Jarvis Hotel
Ramada Resorts
“We are delighted to bring Ramada’s unique brand of hospitality back to
Great Britain. We believe Jarvis hotels fit perfectly with Ramada’s
brand standards and culture. Both of our companies share a passion for
providing quality and service to our guests at affordable prices,” said
Reas Kondraschow, senior vice president and managing director for Ramada
International Hotels & Resorts.
“The partnership between Jarvis Hotels PLC and Ramada International
Hotels & Resorts marks an important new milestone in our history. It
allows us to fly an international flag and provides a major platform for
us to leverage our undoubted management and marketing skills in the fast
changing hotels’ marketplace. It will also allow us to obtain all the
advantages of a link with a strongly branded global marketing system as
well as bringing important synergies and cost savings across the
business. We look forward to the future with confidence,” said John
Jarvis, Chairman Jarvis Hotels PLC.
Under terms of the franchise agreement, the former Jarvis Hotels will
benefit from Marriott International’s MARSHA reservations system and
will be bookable under Ramada’s NR code and Marriott’s EM code in the
global distribution systems.
In cooperation with Ramada International, Jarvis plans to develop
additional hotels that meet Ramada’s quality standards in key gateway
cities and regional hubs in Great Britain.
All of the Ramada-Jarvis hotels will maintain Ramada International’s
five pillars, which are: a restful sleep, an invigorating shower, a
well-trained staff, an exceptional level of cleanliness and the “Ramada
Mornings Breakfast” – a selection that is hot, delicious and easy.
Ramada International had a presence in Great Britain with four hotels
from 1983 until 1999, when the hotels were converted to Renaissance
Hotels.
Ramada International Hotels & Resorts, operating outside of North
America, is one of Marriott International’s 12 lodging brands.
Currently, Ramada International properties are located in 13 countries
around the world. Jarvis Hotels are located in more than 50 cities
throughout Great Britain. |