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Inter-Continental, Crowne Plaza and Holiday Inn hotels launch great value holiday offer for travel trade

Travel News Asia Date: 12 June 2001

Travel agents in the Middle East and Africa are being given a big incentive to enjoy visits to destinations around the region this summer, and gain first-hand experience that can help boost their holiday sales.

For just $50 per night, a travel agent, accompanied by a friend, can take a summer break at any of the region’s Inter-Continental or Crowne Plaza hotels and resorts. The attractive Summer Escapes offer is also available for $40 per night at Holiday Inn properties.

“First-hand knowledge of a destination, of its main attractions, and of the hotels available, can make a travel agent’s job much easier when they’re asked to help customers select their next holiday,” said Denis Johnson, vice president, sales and marketing, Bass Hotels & Resorts, Middle East and Africa.

“We now have 110 Inter-Continental, Crowne Plaza and Holiday Inn properties across the region, and through the Summer Escapes offer, we’re inviting travel agents to pick a destination, go there with a friend, and have a great time.”

Added Johnson: “When they go back to work, and get down to the job of selling holidays again, they’ll know a lot more about the destinations they’ve visited, and that’s something that their customers will appreciate.”

Travel agents have plenty of options. For instance, Egypt’s Red Sea Riviera is among a host of holiday possibilities waiting to be explored this summer, with the Hurghada Inter-Continental Resort and Casino, Holiday Inn hotels in Safaga and Sharm El Sheikh, and a soon-to-open Crowne Plaza Resort, also in Sharm El Sheikh, providing travel agents with a superb choice of water sports and lively night life.

Switching from the Red Sea to the Indian Ocean, the Crowne Plaza Muscat is a spectacular cliff-top base for relaxing summer breaks, with a top-class health club featuring sauna, steam rooms and a sea view terrace, and the city centre just a five-minutes drive away.

Offering the best of both worlds, the Holiday Inn Downtown Dubai is ideal for visits to the Middle East’s shopping capital, while a shuttle bus service provides a rapid link with one of the UAE’s best private beaches at the Holiday Inn Resort Sharjah.

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