The newly
revamped Concorde Hotels & Resorts website has a host of new features to
make online booking a lot easier and faster. These new features were
added as a result of an online survey conducted last year during the
planning stages for the revamp.
“We have taken into consideration that not everyone is Internet savvy.
This website is designed to serve anyone, especially those with limited
Internet knowledge or are new to placing online bookings,” said Mr.
Edmund Nicholas, Vice-President for Marketing.
The hotel group is one of the first in Asia to provide instant
confirmation of room reservations on the Internet. With this third
revamp after 1997, the Internet customers’ needs are well addressed to
ensure a better and more efficient online experience.
Some of the new features include “3-step Express Reservations”, Meetings
@ Concorde”, “Events @ Concorde”, Weddings @ Concorde”, “Reservations
On-Request”, and “Online Slide Library”. The website understands the
objective of individual customers and thus aim to provide the simplest
and fastest facility for them. For instance, one can complete a
reservation within three mouse-clicks, or put their reservation on the
waiting list should the hotel be fully booked during their period of
travel.
Another unique facility of the website is the “Online Slide Library”
which contains images of all the hotels which can be downloaded in JPEG
or TIFF formats. This password protected sub-site serves business
partners or the press whenever high-resolution hotel images are
required. In this way, hotel images of the best quality can be
downloaded for professional use without incurring time loss or postage
costs. Better efficiency and effectiveness will be promoted through this
new feature.
“We will continue to improve the website based on customers’ feedback
and comments, and ensure that the website serves our customers at all
levels,” Mr Nicholas added.
The website can be viewed in Japanese language and through the company’s
marketing alliance with Sunroute hotel chain in Japan, the website
provides a hyperlink to Sunroute’s website featuring 85 hotels.
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