Regent International Hotels Names New Director of Partner Marketing

Regent International Hotels today announced the appointment of Julie Janckila as director of partner marketing. Her responsibilities include developing and implementing partner marketing programs with current and new partner brands. Janckila will manage existing luxury-level partnership programs for Regent hotels worldwide with airlines and other travel industry partners and expand into new partnerships. Additionally, Janckila will be responsible for managing the consortia marketing programs for the hotels.

“With the addition of Julie to our team, Regent’s partner marketing programs will continue to grow in scope and value for our guests,” said Vicki Sieger, vice president of marketing and sales for Regent International Hotels. “It is our goal to partner with the best luxury goods and services providers, creating new value and enhancing the trademark luxury experience that guests receive at Regent International Hotels.”

Most recently, Janckila led the Merrill Lynch promotions, events and partnership team at Carlson Marketing Group as a senior account executive. This specialized team worked to develop and manage special promotions, member events and partner relationships for the Merrill Lynch CMA Visa Signature Rewards program. Janckila's team negotiated and secured partner relationships with such luxury brands as Tiffany’s, Neiman Marcus and Saks Fifth Avenue.

Janckila has also worked for five years as an account executive, assistant account executive, and marketing coordinator with Carlson Marketing Group in the partnership marketing department. In 1999, she was bestowed the Carlson Fellows Team Achievement Award for CCI Team of the Year, as a part of the Merrill Lynch team. Janckila began her career with Carlson in 1994 as a customer service representative in the Loyalty Operations division.

Janckila graduated with honors and distinction from the University of Minnesota with a Bachelor of Science degree in Business.