Hotel to be
rebranded a Mercure after extensive renovation
Accor has been awarded a ten-year contract to manage the 80-room Panwa
Beach Resort on the southern Thai resort island of Phuket.
Tucked into a picturesque corner on the Panwa Peninsula on the
southern-most part of Phuket, the resort features a private white-sand
beach with crystal blue ocean waters. The secluded location is popular
with families, honeymooners and couples looking to escape crowded
mainstream tourism destinations.
An additional 70 rooms will be added to the property, bringing total
inventory to 150 rooms. Meeting and banquet facilities will also be
expanded, and another restaurant will be added to an existing bar and
international restaurant. An impressive pool complex and an exciting
array of water sports complete the resort’s unique offerings.
The property represents an important addition to Accor’s growing resort
network in southern Thailand, which currently includes the Novotel
Coralia Phuket near Patong Beach and the Mercure Coralia Resort on Koh
Samui.
Accor Senior Vice President — Asia, Reggie Shiu, said the Panwa Beach
Resort was an ideal fit for the Mercure brand and would further
strengthen the company’s growing portfolio of resorts in key
destinations around Thailand.
“We are very excited to welcome the Cape Panwa Resort to Accor. It is an
unique beach-front property located in a very exclusive part of Phuket,
and with the strength of Mercure branding we expect it to do very well.”
Panwa Hotel Company Chairman, Nakorn Laksanakarn, agreed: “We believe
the Mercure name is the perfect fit for our hotel. Accor’s worldwide
sales and marketing network will give the hotel the opportunity to grow
our business on a global scale.”
Initially the resort will be an Accor associate hotel while the
extensive renovation is taking place. Once completed the property will
be rebranded Mercure Panwa Beach Resort by May 1, 2002. |