Shangri-La Partners With KLM

Shangri-La Hotels and Resorts announces a new airline alliance with KLM Royal Dutch Airlines, increasing the group's total number of frequent flyer partnerships to 27 - the largest number of loyalty programmes from an Asian-based hotel company. With immediate effect, KLM Flying Dutchman members will receive 300 Flying Dutchman points every time they stay at any of Shangri-La's 38 hotels and resorts on a corporate rate or above.

To mark the agreement Shangri-La is offering all Flying Dutchman members double points throughout July and August.

Commenting on the new partnership, Carmen Lam, Shangri-La's Group Sales and Marketing Director, said: "We are delighted to welcome KLM to our growing network of Frequent Flyer partners. KLM is one of the most prestigious airlines in the world and also, as the world's first scheduled airline still operating under its original name, has the longest history. With flights from major European hubs to over 500 destinations, including locations all over South East Asia, the addition of KLM not only boosts our global presence, but also greatly expands the benefit potential for our European frequent flyer guests."

"With Shangri-La as a new quality partner we are able to complement the high-quality service we provide with the Flying Dutchman Programme. Additional earning opportunities can now be offered, making a combined KLM flight and Shangri-La stay even more attractive," said Lesley McDermott, Director of KLM Royal Dutch Airlines Loyalty Programme.

Shangri-La Hotels and Resorts, the largest Asian-based luxury hotel company in the region, currently manages 38 hotels in China, Hong Kong SAR, Taiwan, Singapore, Philippines, Malaysia, Thailand, Indonesia, Myanmar and Fiji Islands, with a rooms inventory of over 19,000. It has recently announced plans to open five more hotels in the Middle East and China: two in Dubai, Oman and in China's Zhongshan and Zhengzhou.