DUBAI May 1,
2000 Marriott International, Inc. (NYSE:MAR) will open four
hotels in the Middle East and Africa this year, announced Paul Cerula,
senior vice president, international sales, today at a pre-Arabian
Travel
Market media briefing.
The four hotels are located in Egypt, Jordan and Tunisia and include the
following:
310-room Taba Marriott Hotel & Beach Resort on the Red Sea in Egypt
(Autumn)
216-room Jordan Valley Marriott Resort at the Dead Sea in Jordan
(Summer)
178-room Renaissance Tunis Hotel in Tunisia (July)
100-room Petra Plaza Hotel in Jordan, which today joins the Marriott
International lodging portfolio and will be converted to the Petra
Courtyard
by Marriott later this year following an extensive refurbishment
program.
When rebranded, it will be the first moderate-priced Courtyard by
Marriott
hotel in the Middle East.
In addition, three other hotels are currently under construction in the
region and are scheduled to open in 2001. They are the 347-room JW
Marriott
Mirage City Resort Cairo in Egypt, 160-room Courtyard by Marriott Beirut
Galaxy in Lebanon and the 150-room Madinah Marriott in Saudi Arabia.
When all seven hotels are opened, the Marriott International lodging
portfolio in the Middle East and Africa will grow to 27 hotels, offering
8,117 rooms across four lodging brands in 10 countries. These figures
represent a 29 percent increase in hotels, a 20 percent increase in
rooms
and the addition of one country (Tunisia) over current levels.
Additional
properties are in active negotiation.
Mr. Cerula indicated that Marriott International sees tremendous
opportunity
for further expansion in the region of its quality and luxury tier
brands
and is very confident that its moderately-priced Courtyard brand will be
popular with regional and international travelers.
³We have been operating in the region for 20 years since the opening in
1980
of the Riyadh Marriott and have taken the time to establish deep
relationships in the various communities we serve and to become
comfortable
with the nuances of the various cultures represented in the region,² he
said, attributing Marriott International¹s success here to its customer
focus, employees-first culture, operational excellence, technological
leadership and organizational leverage.
³Virtually everything we do is a direct result of listening to our
guests
and delivering products and services they tell us they want and need,²
Mr.
Cerula added. ³We are committed to giving our associates the training
and
advancement opportunities they need to reach their peak potential. Each
of
our brands has a set of operating procedures, which we continually
update
and refine. We have invested millions of dollars in systems and
technology
to provide better service and develop closer relationships with our
customers. Finally, our brands have a loyal constituency of customers
and
owners, and supported by our organization, they become powerhouse brands
with significantly enhanced profitability and growth prospects.²
Mr. Cerula said that the strategic objective of Marriott International¹s
development team in the region is to be represented in major gateway
cities,
commercial centers and established resort destinations and then to
expand
into secondary markets.
³We have made a lot of progress over the past 20 years and are very
excited,
for example, by our growing presence along the Red Sea in Egypt,² he
said.
³When the Taba Marriott opens later this year after an expansion project
that will double its size, it will be our third resort on the Red Sea,
along
with our Hurghada and Sharm el Sheikh resorts.²
He also cited Marriott International¹s portfolio expansion in Jordan.
³We
have been represented in Amman for 18 years and have had a shared vision
with Mr. Nadim Muasher, owner of the Amman Marriott, for the future of
Jordanian tourism,² he said. ³This vision is now coming to life with the
opening this year of the Petra Courtyard and the Jordan Valley Resort.²
Currently, the Marriott International lodging portfolio in the Middle
East
and Africa consists of 21 hotels in nine countries offering 6,756 rooms
and
spanning three lodging brands: Marriott Hotels, Resorts & Suites and
Renaissance Hotels, Resorts & Suites in the quality tier and Ramada
International Hotels & Resorts. |