Hong Kong, May
26, 2000 ..... Hong Kong has a pivotal role in terms of airlink
between North Asia and Africa, and South African Airways also plays an
important role
in developing the relationship between the territory and the African
Continent,
according to Mr Phillip Bekker, Regional General Manager, North Asia,
South African
Airways.
"Hong Kong is the air travel hub for North Asian countries - Japan,
Korea, China,
Taiwan and the Philippines. It is a converging point for international
flights from
different continents and countries," says Bekker.
He points out that in the past three years, there has been an increased
interest in
South Africa, not only from Hong Kong, but also from China, and even
Japan.
Currently,
visitor flow to South Africa from Hong Kong alone averages 22,000 on an
annual basis.
He credits this positive upturn to the aggressive tourism and investment
promotions
by the South African Government.
"The growing popularity of South Africa as a business and tourist
destination in the
region will be beneficial for Hong Kong," says Bekker. "Hong Kong is
South African
Airways' (SAA) regional hub in North Asia. From here, we interlink with
China,
Taiwan,
Korea, Japan and the Philippines."
To strengthen Hong Kong's regional hub role, SAA has positioned
Johannesburg as the
'gateway' into the African continent, and has increased the flight
frequencies
between the territory and Johannesburg. Through a codeshare agreement
with Cathay
Pacific in July last year, SAA is able to service six non-stop flights a
week between
the two destinations. SAA will be able to provide daily non-stop flight
service when
Cathay Pacific starts flying four times a week to Johannesburg at the
end of the year.
In addition, SAA has also positioned Johannesburg International Airport
(JIA) as the
'hub of Africa'. One of the busiest airports in the world, JIA is now a
world-class
facility with the South African Government's investment of more than 600
million Rand
(HK$352 million) spent on upgrading the international arrivals and
departure
terminals. A further 1.7 billion Rand (HK$1 billion) is budgeted to be
spent on JIA
during the next five years.
"Johannesburg's position - next to South Africa's industrial heartland,
as well as
its modern cargo facilities, makes it a natural hub for reaching other
African
destinations," says Phillip Bekker. "Like our Chek Lap Kok airport, JIA
is an
international hub where flights from different continents converge."
Bekker stresses that this positioning will help promote SAA as the
closest and fastest
link to South Africa's neighbouring countries such as Namibia, Botswana,
and
Mozambique, as well as to Latin America. Johannesburg is Hong Kong's
shortest link
to Buenos Aires.
He further stresses that the promotion of Johannesburg as the gateway
and the hub
into Africa is central to the strategy of SAA to focus on developing
markets on the
African continent. "It is of equal importance to our overseas market
such as Hong
Kong, where we can offer investors, diplomats and traders not only the
bountiful
opportunities of South Africa, but also those on the rest of the
continent.
"We can now talk of Africa via Johannesburg as the latest trade route
for the intrepid
traders from this part of the world."
The growth of SAA's operation in Hong Kong signifies the strengthening
of bilateral
ties between Greater China and the African nations. Phillip Bekker
reveals that
plans are in the pipeline to introduce package tours from South Africa
to Hong Kong
and the mainland to increase business and leisure travels.
In a recent survey by UK's renowned travel magazine Conde Nast
Traveller, SAA was
voted second in the 'world's best long-haul airline for leisure'
category. Under
the leadership of President and Chief Executive Coleman Andrews, SAA's
mission is
clear - to be the best in the world.
With this goal in mind, SAA has undertaken a strategic development
programme -
'Strategy for Winning' - gearing at improving customer service. These
programmes
include service review, technology upgrade, alliances and renewal of
fleet.
One element of 'Strategy for Winning' is to achieve punctuality in its
schedules.
Through the campaign, SAA was able to identify major causes of delays
and laid down
aggressive steps for rectification.
SAA has placed firm orders for 21 Boeing 737-800 aircraft. SAA will be
the first
airline in the world to receive the 737-800s with advanced technology
'winglets',
a 2.4 meter high aerodynamic sail at the end of each wing which
increases the lifting
power of the wing and extends the range of the aircraft.
"With initial deliveries beginning in May this year and running for 16
months, SAA
will end up having by far the youngest, most technologically advanced
fleet in the
South African skies and throughout Africa," says Bekker.
In a world that is fast becoming a global village where today's
traveller flies to
more places, 'global mobility' has become an essential airline business.
SAA is
expanding the travel options available to its customers by forming
powerful alliances
with some of the world's top airlines, thereby successfully linking
Africa with the
rest of the world.
SAA's codeshare partners include airlines such as Cathay Pacific, Thai
Airways, Delta
AirLines, Emirates, Luthansa, Swissair, Ghana Airways, Air Namibia and
Varig.
Zambia Skyways (formerly known as Eastern Air) became a codeshare
partner in April.
With its network of partner airlines, SAA now offers a non-stop or
one-stop
opportunity for travellers to reach over 570 destinations worldwide, up
from 70 just
over a year ago.
In order to gain immediate access to proven airline systems, SAA has
formed an alliance
with a leading global air transportation solution provider. SAA signed a
Letter of
Intent at the beginning of this year with Atraxis AG, a company
specialising in airline
IT systems.
Atraxis will supply new and powerful IT tools to SAA, offering wider
online
capabilities to enable improved through-check-in and greater access to
frequent flyer
programme - Voyager data, improved codeshare capabilities, electronic
ticketing,
passenger handling and baggage tracing. The Atraxis offer includes
annual baseline
savings on IT expenditure of 10% during the first year and not less than
30%
year-on-year.
"This deal improves SAA's capabilities by enabling us to fill any
systems gaps we
currently have, and to replace some of our ageing systems with proven
best-of-class
airline systems," says Bekker.
Mr Phillip Bekker concludes: "With the blossoming of Africa's democracy
and economic
growth, opportunities are plenty for traders and tourists from Asia,
especially from
Hong Kong and China. SAA is proud to be part of the investment push into
Africa.
We look forward to playing a bigger role in the awakening of this
magnificent continent
and in developing closer ties between Hong Kong / China and Africa." |