(Singapore,
May 16, 2000) - Bass Hotels & Resorts (BHR), owner of the
Inter-Continental, Crowne Plaza, Holiday Inn, Express by Holiday Inn and
Staybridge Suites brands has appointed Patrick Imbardelli as Vice
President
Marketing for its Asia Pacific division. He will be based in Singapore,
reporting directly to Richard Hartman, Managing Director, Asia Pacific
of
Bass Hotels & Resorts.
As Vice President Marketing, Imbardelli will oversee the management and
implementation of marketing/sales strategies, brand marketing,
advertising
and promotional programmes for the company's hotel brands in the Asia
Pacific region, as well as provide input to the development team in
support
of Bass's growth strategy in the region. In his new role, Imbardelli
will
work closely with regional and hotel marketing and sales management and
staff, providing on-going direction on marketing and sales plans and
strategies to stimulate business and increase room night sales.
Prior to his new position, Imbardelli was based in Sydney as Deputy
Chief
Operating Officer for Southern Pacific Hotel Corporation (SPHC).
With 20 years of experience in the hospitality industry, Imbardelli
started
his career in 1980 with Hilton International and moved on to join SPHC
in
1988. In 1986, he was voted 'Young Executive of the Year' by The
Bulletin
magazine and in 1991, he was named 'General Manager of the Year' of the
SPHC
Group. Imbardelli is a graduate of the School of Hotel Administration at
Cornell University and also holds a Masters of Business Administration
from
the same institution. |