AHLAN from Forte Hotel Group Dedicated products introduced for Arab travellers

(Dubai, May 2000) Capitalising on its in-depth knowledge of the Arab customer and their specific travelling requirements, Forte Hotels Group has launched a new programme to offer dedicated Arabic products at its worldwide hotels.

The ‘Ahlan’ programme will be rolled out this summer at hotels in California, New York, Australia and Europe - including London, Paris, Limassol, Rome, Frankfurt, Nice and Marbella.

Paramount among the features of the programme will be the availability of Arabic speaking staff - at reception, on room service and manning the hotel switchboard. In addition, other value-added services include the provision of Arabic newspapers (from Saudi Arabia, Kuwait and the United Arab Emirates); Arabic food including mezzeh and grill items; in-room Arabic satellite television (such as Al Jazira, MBC/LBC, Egyptian and Arab Sat programmes), foreign exchange facilities for all GCC currencies and discounts on car parking and beauty and spa treatments for ladies.

All participating hotels will be provided with a plaque inscribed in Arabic which will be positioned in the lobby for instant guest recognition, while bilingual cards will also be placed in guest rooms to inform them of the services.

Launched effective May 15 2000, the Ahlan programme will be promoted extensively through travel agencies, corporate offices and airline partner newsletters.


Forte Hotels Group operates Le Meridien hotels and resorts worldwide, as well as Posthouse and Heritage Hotels in the United Kingdom. The group currently has 22 properties in the Middle East and West Asia region (with 19 under development), as well as more than 100 other hotels and resorts around the globe.