LE MERIDIEN HEADS EAST COAST DEVELOPMENT

New hotel on schedule for 2002 launch

A joint venture between Emirates and the Government of Fujairah for a deluxe beach resort is aiming to jump-start tourism in this emirate on the east coast of the United Arab Emirates, which boasts a secluded beach coastline just 90 minutes’ drive from Dubai.

Construction has already begun on Le Meridien Fujairah Beach Resort - scheduled for a spring 2002 opening - which is expected to be the flagship for tourism development in the area.

According to Michel Noblet, Le Meridien managing director for the Middle East, Fujairah is a beautiful and, as yet, relatively unknown tourist destination: "By introducing Le Meridien Hotels & Resort brand here, it will enhance the very special atmosphere that prevails on this magnificent stretch of coast.

"While demand for Dubai is escalating, we anticipate a similar response to a new sun, sea and sand product in Fujairah," he said.

As well as this development, other hotel groups are also pursuing tourism projects on the east coast, shaping up expectations that Fujairah will become a new star on the global tourism map within a few years.

Government officials there are already fine-tuning infrastructure projects to enhance the unspoilt emirate’s natural beauty and cultural attractions – where mountains, waterfalls and oases, and long sandy beaches provide a natural complement to the cosmopolitan attractions of Dubai.

Le Meridien Fujairah Beach Resort will include 219 rooms in a 20-storey stepped tower with leisure attractions such as a free-form pool with waterfall feature, children’s pool and dedicated Penguin club, four tennis courts, water sports and dive centre, games room, golf practice area, racquet ball and fitness centre - additional plans call for the construction of a golf course in the future.

In addition, there will be a Royal Club executive floor, business centre, extensive conference facilities and four speciality restaurants