Those with
discriminating taste and a keen eye for quality tend to collect prized
objects, and British Airways certainly fits this category. Just look at
the way their collection of Boeing 777s has been growing steadily over
the last couple of years.
The airline today took delivery of its 39th and 40th 777 airplanes,
which follow five delivered earlier in the year and 10 in 1999. The new
airplanes are 777-200ER (extended range) models. British Airways is
scheduled to receive five more 777-200ERs next year, which will bring
their 777 fleet to 45. The airline's first 777 was delivered in November
1995.
British Airways is on the cutting edge of the current trend in airline
service and demonstrates this by the increase in its 777 fleet. The
airline was quick to realize, along with Boeing, that the desire among
the flying public for long-range, non-stop routes is rapidly increasing.
The 777 ideally is suited to meet this need because it brings
unparalleled comfort and economical operations to airlines like British
Airways that are ready to meet these emerging passenger needs.
"The 777 enables us to deploy flexible capacity at the extremes of our
network and is one of the key elements in our strategy to maximize
customer service and shareholder value," said Dick Wyatt, British
Airways general manager, Fleet Planning.
British Airways is the largest Boeing 777 customer outside the United
States, and was one of the original eight "working together" airline
partners who helped define the 777 while it was being designed. The
relationship between the two companies goes back to 1941 when one of the
carrier's founding companies, BOAC (British Overseas Airways
Corporation), took delivery of three Boeing 314 Clippers. In 1956, the
company entered the jet age with its first order for Boeing 707s.
British Airways now flies more than 260 Boeing jets. The carrier
operates nearly every other Boeing airplane model -- the 737, 747, 757
and 767.
"It's obvious that British Airways recognizes the benefits of operating
the 777 in today's long-haul, point-to-point markets," said Toby Bright,
senior vice president, Sales, Europe and Russia. "British Airways has
had great success thus far with the 777 and we're glad they have chosen
to expand their fleet further with this economical and reliable
airplane."
British Airways' new 777-200ERs will be powered by Rolls Royce engines.
The first 777 model, the 777-200, entered service in 1995. Since then,
four additional 777 models have been launched, including two
longer-range models in February 2000. Since its introduction, the 777
has won numerous accolades and praise for its new approach to passenger
comfort, crew workload and reliability. In fact, recent independent
passenger preference polls have found that three out of four passengers
prefer the Boeing 777 for long-haul flights. |