British
Airways has today announced the appointment of TRX Europe to handle the
fulfilment of bookings for the direct version of their new on-line
business travel management system for small to medium sized companies.
The airline has developed two systems - one in conjunction with travel
agents and one for small to medium sized businesses who choose to book
direct.
For those companies, who choose the direct system, TRX will handle the
servicing of the bookings, including the issuing and despatch of all
tickets direct to the customers. It will also offer off-line customer
service support and an off-line booking service for itineraries that the
customer is not confident to make on-line.
Travel agents, who sign up for the new system for their small to medium
sized business customers will fulfil their own customers’ bookings. The
new system gives agents the opportunity to avoid the excessive costs of
investing in new systems, whilst providing a low cost travel management
service for their customers.
TRX Europe is a division of the newly formed TRX Ltd - a joint venture
between Hogg Robinson and TRX inc. of the United States. Their
appointment followed a tender process.
The new system links directly to all the facilities offered by Computer
Reservations Systems, including hotels, car hire and other airlines. The
"private access website", which can be personalised with corporate
travel policy and travellers’ preferences, will also produce management
information.
The move follows the announcement in April this year that leading US
internet travel systems supplier, GetThere.com will provide the booking
engine for the system.
Simon Parks-Smith, British Airways’ Head of Business to Business
e-Commerce, said: "This is the first time we have awarded an on-line
fulfilment contract and we are confident that TRX’s experience in this
field will ensure that they can deliver a consistently high level of
customer service."
Bill Brindle, Managing Director TRX Europe, said: "We are delighted to
be chosen by British Airways to supply this service to their new and
innovative e-commerce venture. We believe that it demonstrates our
market leading position in on-line fulfilment services." |