United
Airlines has announced plans to offer a new airport wireless capability
for its customers, dramatically increasing the accessibility and ease
with which customers will be able to use their wireless-enabled laptop
computers and personal digital assistant (PDA) devices. Uniteds
wireless plans, subject to the approval of individual airports, could
eventually bring high-speed (broadband) radio frequency (RF) 802.11-type
technology to Red Carpet Club airport lounges, gate rooms, terminals,
First Class Lounges and "1K" Frequent Flyer Centers at up to the top 50
airports throughout the world served by the carrier. United will be
developing its new wireless product with Aerzone, a subsidiary of
SoftNet Systems Inc.
"From our industry-first Mobile Airport Chariots to our WAP-enabled
phone functionality, United is the airline industrys wireless service
leader," said Graham Atkinson, Senior Vice President of Marketing for
United Airlines. "We recognize the value of our customers time and the
new United-Aerzone product will make it possible for our customers to
use their laptops from nearly anywhere."
Currently, accessing the Internet from a laptop requires a connection
through a conventional telephone line, limiting access to airport
lounges such as Uniteds Red Carpet Club or a modem-equipped pay
telephone. Traditional telephone lines are a slower form of data
communication. The new monthly subscription or one-time access services
being offered by United and Aerzone will make it possible for customers
with a wireless-equipped laptop to have
high-speed access to the Internet from airport locations, including
areas such as gate rooms,
terminals, ticket counters and airport customer lounges. At the same
time, because access wont be restricted by the number of telephone
lines available, customers will have unlimited access to the Internet or
Internet-accessible e-mail, and corporate networks and e-mail, subject
to corporate network authorization.
Aerzone operates wireless broadband local area networks and business
centers in locations frequented by business professionals, such as
airports, convention centers and hotels.
In 1998, United introduced its Mobile Chariot check-in podiums. Designed
by United and its business partners from the ground up, the Chariots
rely on wireless technology to connect to Uniteds Airport Reservations
and Check-In network. Mobile Airport Chariots are battery-powered,
enabling United to proactively deploy these portable Customer Service
stations to the areas where they are needed, rather than force customers
to find alternative service outlets themselves. Uniteds cavalry of 60
Mobile Airport Chariots are currently in use at Uniteds hubs in
Chicago, Los Angeles, San Francisco and Washington D.C. Dulles.
United has also been a leader in using wireless technology to
communicate with customers. In May of 1999, United became the first
airline to offer real-time flight information on the Palm hand-held
device. In January of 2000, United announced its proactive flight paging
service, which automatically sends customers a message at their
Internet-enabled pager, cellular phone or PC. By double clicking on the
"Wireless/Paging" section of the home page of www.united.com, customers
can be notified of any change in flight status. In just nine months,
United has sent over 140,000 messages through its paging service.
In July, United announced the launch of a suite of applications for
users of WAP-enabled (wireless application protocol) telephones. >From a
WAP enabled phone, United customers can now check the balance of their
Mileage Plus frequent flyer account, view flight schedules, check flight
status or request to be notified of flight status changes.
United Airlines offers nearly 2,400 daily flights to 135 destinations in
26 countries and 2 U.S. territories. Uniteds Mileage Plus frequent
flyer program has more than 40 million enrolled members. |