Property to Be
Rebranded as the Waikiki Beach Marriott Resort
Marriott International (NYSE:MAR) completed purchase of the 1,304-room
Hawaiian Regent Hotel in Waikiki. Purchase price was US$125.5 million.
The property will be rebranded as the Waikiki Beach Marriott Resort.
Marriott has plans to eventually sell the hotel and take back a
long-term management contract.
Located on Kalakaua Avenue across from Waikiki Beach on land owned by
the Queen Liliuokalani Trust, the Hawaiian Regent is the third largest
hotel on Oahu. Opened in 1971, it has been owned and managed by
Honolulu-based Otaka L.P. since 1986.
“The Hawaiian Regent is a choice Waikiki property that represents an
excellent strategic acquisition for Marriott,” said Ed Fuller, president
and managing director of international lodging for Marriott
International. “The Waikiki Beach Marriott Resort will become our
signature hotel on Hawaii’s most famous beach and will anchor Marriott’s
growing presence in the Hawaiian Islands.”
Marriott has rehired all of the 516 hourly employees and retained most
of the management staff employed by the hotel.
“We have found the perfect Waikiki property to bear the Marriott brand,”
said Stan Brown, Marriott’s vice president - Pacific Islands and general
manager of the Kauai Marriott Resort & Beach Club. “It is a major
beachfront property on Kalakaua Avenue in an area that is leading the
revitalization of Waikiki.”
Marriott will undertake substantial renovations over the next two years
to upgrade the landmark hotel, which presently has seven meeting rooms,
two swimming pools, a business center, a fitness center and popular
dining and entertainment venues in two adjoining high-rise towers.
“We will bring major impetus to the renewal of Waikiki by restoring this
property to a distinctive, upscale, full-service resort hotel, supported
by the traditions of quality, guest service and value that have become a
hallmark of the Marriott name,” said Mr. Brown.
He noted that the Waikiki Beach Marriott Resort and the 782-room
Renaissance Ilikai Hotel -- its sister property at the other end of
Waikiki -- will give Marriott a combined 2,000 guest rooms on Waikiki.
“The two properties complement each other,” he said. “The Waikiki Beach
Marriott Resort concentrates on the tour and travel market while the
Renaissance Ilikai Hotel adds a dimension of corporate and convention
business.”
According to Mr. Brown, the two properties are well situated to serve
both westbound and eastbound travelers.
“Marriott has more than doubled its presence in Hawaii over the past
year,” said Mr. Fuller. “Our sales and marketing programs have been
effective in building high occupancies and consumer demand for our
Hawaiian properties. We are very committed to the Hawaiian Islands and
it is our goal to introduce more Marriott brands to the state.”
Marriott International’s other Oahu property is the 387-room JW Marriott
Ihilani Resort and Spa at Ko Olina, which offers a neighbor island-style
resort experience, including the Ko Olina Golf Club which is operated by
Marriott Golf.
On the neighboring islands, Marriott International operates the 356-room
Kauai Marriott Resort and Beach Club, the 604-room Maui Marriott Resort
and Ocean Club, the 345-room Renaissance Wailea Beach Resort on Maui, as
well as the 549-room Ritz-Carlton Kapalua on Maui, which is operated by
The Ritz-Carlton Hotel Company L.L.C., a separate business unit of
Marriott International.
Marriott Vacation Club International (MVCI), the vacation ownership
division of Marriott International, offers vacation ownership
opportunities at the Kauai Marriott and the Maui Marriott. In addition,
MVCI will begin construction in 2001 of the 750-unit Ko Olina Ocean Club
on Oahu and Marriott’s 227-unit Waiohai Beach Club at Poipu on Kauai. |