News Interactive Takes Off with Virgin Blue

VIRGIN BLUE Airlines & goFish.com.au team together to launch the first online airline seat auctions in Australia


VIRGIN BLUE Airlines and gofish.com.au, News Interactive’s online auction business today launched the first online airline seat auction in Australia, through an exclusive agreement.

Virgin Blue has teamed up with the leading online auction site goFish to offer Australians a fun new way to pick up great airline deals in a move set to further shake up the domestic airline industry.

It will be the first time airfares in Australia have gone to auction online and highlights another innovative initiative by Brisbane based Virgin Blue. It is also a reinforcement of Virgin Blue’s commitment of offering low fare deals to the Australian public.

The initial auction kicks off today on goFish.com.au with a cheeky Melbourne Cup promotion. On offer are 30 packages which include Brisbane/Melbourne return airfares and tickets to attend the most celebrated annual sporting event in Australian history.

The biggest draw-card of the auction is that opening bid prices have been set at $25, no reserve.

This first promotion is just a taste of things to come. Travellers should keep an eye out for more Virgin Blue seat auctions, which will be happening soon on goFish.com.au.

Virgin Blue Chief Executive Officer, Brett Godfrey, said, “There is plenty of talk at the moment about what airline seats are worth and this auction is a fun, innovative way to let people decide themselves what they think they should pay.”

He continued, “We’re proud to say it’s a first in the Australian market and we look forward to working with goFish to offer Australians more exciting online deals in the future.”

Patrice McAree, Managing Director for News Interactive, said, “There is great harmony between the two brands. Both are innovative, energetic and dedicated to giving people value for money. We’re thrilled to be working with Virgin Blue”.

The online auction commencing today on goFish.com.au, runs through to 12noon
Thursday November 2nd.

This first auction will be followed soon by Sydney/Brisbane and Brisbane/Sydney
airfare auctions.