The Oberoi Group And Asia Miles Announce New Partnership

The Oberoi Group and Asia Miles today announced a partnership between Asia Miles and participating hotels of The Oberoi Group. Continuing The Oberoi tradition of providing greater value to guests, Oberoi Hotels & Resorts and Trident Hotels will join Asia Miles Travel Reward Programme from June 2000.

Asia Miles members all over the world can now earn 500 Asia Miles each time they stay at participating Oberoi Hotels & Resorts and Trident Hotels worldwide. As a special launch offer, Asia Miles members can earn double miles when they stay at participating Oberoi Hotels & Resorts and Trident Hotels in India, between July 15 & October 15, 2000.

At the hotels of the Oberoi Group, besides earning Asia Miles, members will also get a host of other special benefits including 15% discount on room and suites, upgrades to the best available room at check-in within room category, late check out and early check in facilities, complimentary tea and coffee, and 15% discount at airport lounges and snack bars of The Oberoi Group.

" The present alliance is the first step in our strategy to align with East and West-bound carriers to provide greater value to our guests and enhance our brand awareness in the principal markets of these regions," according to Ms. Ragini Chopra, Vice "As we join hands with Asia Miles, we will be working towards giving Asia Miles members more value for their stay at The Oberoi Group properties in India and overseas."

"We are extremely pleased to have a quality hospitality partner like The Oberoi Group in Asia Miles Programme.” said Ron Mathison, General Manager Cathay Pacific Loyalty Programme Ltd. "Asia Miles is committed to being the preferred travel reward programme in Asia and is constantly adding new partners in the region to offer our members even more earning opportunities”

Asia Miles is Asia’s leading travel reward programme in terms of the range and quality of its partners. Asia Miles earned can be redeemed for free flights and upgrades on One World alliance at any of the ‘One World’ alliance members including Cathay Pacific, Aer Lingus American Airlines, British Airways, Finnair, Iberia, LanChile, Qantas; as well as Swissair and its partners Ansett New Zealand, Dragonair and Japan Airlines. Other partners include a broad range of companies from the financial services, car hire, tele-communications, e-business and travel industries.

The Oberoi Group, founded in 1934, operates in six countries with 32 properties, including the luxury Oberoi Hotels and Resorts and the superior first class Trident Hotels. The Group is also engaged in flight catering, airport restaurants, travel and tour service, car rentals, project management and corporate air charters.