An Expanding
West Coast Network Will Allow American To Offer
"Fly For The Cure" Fund-Raiser Again This Year
A check for $100,000 was presented to the Susan G. Komen Breast Cancer
Foundation by American Airlines today as a result of a "Fly For The
Cure" program American conducted throughout the West Coast last fall
after it significantly expanded its West Coast route network.
Nearly one million AAdvantage frequent-flyer miles were awarded by
American to West Coast customers in California, Nevada, Oregon and
Washington to raise the funds.
At a ceremony with Komen officials on the campus of the University of
Southern California here, Mike Gunn, American's executive vice president
of marketing and planning, announced that American will repeat the "Fly
For The Cure" initiative on the West Coast again this fall.
"The fight against breast cancer profoundly touches millions of lives,"
Gunn said. "We are deeply gratified that our customers responded so
positively, so powerfully, and so generously to 'Fly For The Cure' last
year, and we hope to do even more for this important cause this fall."
A portion of this year's proceeds was designated to help support breast
cancer research being conducted at the USC/Norris Comprehensive Cancer
Center here by a team of researchers led by Dr. Anna H. Wu.
Gunn said American's ability to raise additional dollars for the Komen
Foundation through "Fly For The Cure" will be enhanced by the airline's
expansion on the West Coast this summer, where its flight schedules are
increasing by 25 percent at Los Angeles and by 24 percent at San Jose.
Two key expansion steps will take place on July 2 when American begins
daily nonstop service at Los Angeles to Phoenix, Denver and Oakland, and
at San Jose to Denver and Phoenix.
Earlier, American launched new nonstop service between Los Angeles and
St. Louis and Hartford, Conn., and began flying nonstop between San Jose
and Honolulu.
Overall, the expansion will add a combined total of 25 flights a day at
Los Angeles - raising American's total operations here to 127 daily
departures - and will add 13 flights at San Jose, for a daily total of
67 departures.
For the West Coast as a whole, American's schedules are increasing to a
total of 468 flights a day to 22 cities. This gives the airline an
expanded ability to carry passengers up and down the West Coast, and to
link destinations in the West to the rest of American's route network.
As American grows in the West, it is doing so with a fleet of jets
outfitted with the carrier's new "More Room" coach interior, which
affords increased legroom throughout the coach cabin by eliminating two
rows of coach seats on each aircraft.
American is the only carrier increasing legroom throughout the entire
coach cabin, and has converted all airplanes serving the West Coast
route network. So far, the airline has completed more than 520 airplanes
- nearly 90 percent of its domestic
fleet - and will have all domestic aircraft finished by November.
American's international fleet will be fully converted to "More Room" by
the middle of next year.
Next year also will mark the completion of a $245 million improvement
project at American's Terminal 4 at Los Angeles International Airport.
As part of the project, the airline is improving ticket counter and
baggage claim facilities, is giving a whole new look to the departure
concourse, and is adding a new international arrivals facility and a new
Admirals Club, first class lounge and executive center.
Under "Fly For The Cure," donors who contributed to the Komen Foundation
last fall were rewarded with 10 AAdvantage miles for every dollar
donated. The minimum donation was $10; the maximum miles awarded was
5,000 for a $500 donation.
Customers were able to participate either through a special "Fly For The
Cure" brochure, sent to more than 90,000 American Airlines customers, or
by calling American's toll-free AAdvantage number.
Details for this year's program will be announced soon, but will be
similar to those used last year. |