A NEW LOOK FOR DRAGONAIR

Staff of Airline and HIAS to have Same Uniform for the first time

Dragonair staff are to get a new look, with the introduction of new uniforms on October 9, 2000. The change comes in a year when the airline has announced a major fleet expansion, has launched a freighter service and has moved into a purpose-built headquarters.

“The introduction of the new look comes at an exciting point in Dragonair’s history, in a year when we have really come of age as a Hong Kong-based international airline,” said CEO Stanley Hui. “And the uniforms reflect that new spirit.”

The introduction will also mark the first time that staff of the airline and Hong Kong International Airport Services (HIAS), a 100%-owned subsidiary of Dragonair, have worn the same uniform.

“We felt it was important for all our staff to feel part of the same ‘family’. In addition, it strengthens our image with the public, as they will be able to see clearly the scope of services available from Dragonair,” said Hui.

The new uniforms represent the first new look for the airline in seven years. Sophisticated styling combines with accessories from France and Italy to successfully convey Dragonair’s character as professional and cosmopolitan in a range created by renowned Hong Kong designer William Tang.

“I wanted the clothes to reflect the character of Dragonair as an airline with a sophisticated approach to its business and at the same time capture the service and friendliness for which it is known,” explained Tang.

“William was the perfect choice for us,” noted Dragonair’s Corporate Communication Manager, Laura Crampton, who oversaw the project from its inception. “Just like Dragonair he is based in Hong Kong and he is a young and dynamic designer.”

Feedback from the staff was important in the design process, helping to ensure the uniforms are not only stylish but comfortable.

All air crew staff will begin wearing the new look on October 9, and within two months staff in all other departments throughout the network will be wearing the uniforms.

A complete set of photographs featuring the new uniform collection is available at Dragonair website under Public Relations in the Corporate Information section.

Dragonair is a Hong Kong based airline, operating a fleet of five A330-300s, three A321s and six A320s in addition to the wet-leased Boeing 747-200 freighter from Atlas Air Inc. It has announced plans to double its fleet by the end of 2005. The airline’s passenger network covers 26 destinations across the Asia-Pacific region, including 17 in mainland China. The freighter operates to Dubai, Manchester, Amsterdam and a once-weekly service to Shanghai.