It was decided
at a meeting of the Board of Directors of Finnair Oyj on November 23,
2000 that the financial control and management structure of the Group
should be reformed from the beginning of the financial year beginning on
January 2001.
In future the operational functions of the Group shall be carried out
through Business Units and subsidiaries which are being set up and which
will be organized into six Business Areas.
A Group Management Team will be formed to replace the Management Board
of the current parent company, Finnair Oyj. At the same time it was
decided to make a few management appointments and to set up three new
subsidiary companies, which are to begin operations during 2001. The new
companies will be Finnair Cargo Oy, Finnair Catering Oy and Finnair
Facilities Management Oy.
Business Units to enhance efficiency
At the present time the Group's business operations consist of Flight
Operations, Package Tour Operations and Travel Agency Business. From
January 1, 2001 the Group's operations will be divided into the
following six
Business Areas:
- Scheduled Passenger Traffic
- Leisure
- Cargo
- Aviation Services
- Travel Services
- Support Services
The purpose of the new management system is to add economic value by
clearer and more independent business units, which will have their own
management bodies and their own business strategies, objectives and
reward principles. A further goal is to take profit responsibility
deeper within the organization by making it easier to measure operations
and by improving transparency. Each business area and business unit will
also be responsible for the capital tied up in it as well as for the
return on it.
It is Finnair's aim to make its operations more effective in order to
meet the expectations of its customers, its shareholders and its staff.
The new Group organization and financial control model will provide us
with better capabilities for developing business operations and growth,
either through out of own resources or in cooperation with strategic
partners. The tougher competition within our industry means that only
sufficiently flexible and efficient organizations will be able to react
quickly enough to meet the new challenges.
The new Business Areas
Scheduled Passenger Traffic
Finnair's scheduled passenger operations comprise an extensive route
network in Finland and elsewhere in Europe, as well as destinations in
North America and Asia. The Business Area is responsible for route
planning, product development, marketing and cooperation with other
airlines. The Flight Operations Department, which is responsible for air
traffic operations also comes entirely within this Business Area.
Scheduled Passenger Traffic buys in various services from other business
units within the Group as well as from outside service suppliers.
Turnover in the Scheduled Passenger Traffic Business Area is
approximately EUR 1170 million, of which about 90 % is generated from
outside the Group.
Total number of staff employed is about 3650 people and Henrik Arle has
been appointed to lead the Business Area.
Leisure
The Leisure Business Area consists of those operations which relate to
the Group's leisure travel activities. Included in the Business Area is
the business unit responsible for leisure and charter flight activities.
It sells flights to package tour arrangers belonging to the Group as
well as to other international travel organizer chains. Finland's
biggest package tour organizer, Oy Aurinkomatkat-Suntours Ltd Ab, also
belongs to this Business Area.
The leisure and charter flights are generally carried by leased Boeing
B757 aircraft. As with the Scheduled Passenger Traffic Business Area,
the Leisure Business Area also buys various services from other business
units belonging to the Group as well as from outside service suppliers.
Turnover is about EUR 310 million and it is almost entirely generated
from outside the Group. The number of staff employed is about 350 and
Mauri Annala is leading the Business Area.
Cargo
The activities of the Finnair Cargo Business Area are based around
making use of Finnair's scheduled traffic network and the company's
leisure flights. Where necessary, capacity is also leased from outside
providers.
The Business Area makes use of Helsinki's gateway position as well as
Finland's northerly location when it sells feeder traffic capacity for
other European destinations and when it serves the markets of the Baltic
region.
The operations of the Cargo Business Area will be concentrated within
the Finnair Cargo Oy, which is to be set up. Turnover is about EUR 125
million and the number of staff employed is about 400. Mikko Kuntola is
leading the Business Area.
Aviation Services
This Business Area primarily consists of those units and subsidiaries
which support and serve flight operations and air travel. The most
important business units are Finnair's Technical unit, which sells
aircraft maintenance, and Finnair Ground Handling, which sells ground
services. The Business Area will also include Finnair Catering Oy, which
is to be set up to handle catering activities as well as the retail and
wholesale trade.
Turnover for the Aviation Services Business Area is about EUR 500
million, of which about 25 % is generated from outside the Group. The
number of staff employed is about 4700. The management responsibility of
this Business Area will be decided later.
Travel Services
This Business Area consists of the Group's travel agencies and other
distribution channels. The most important companies are Finland's two
biggest travel agencies, Finland Travel Bureau Ltd. and Area Travel
Agency Ltd. The Business Area also includes Amadeus Finland Oy, which
provides comprehensive booking and data management services and related
training and support services for travel agencies.
Turnover is about EUR 110 million, of which about 30 % is generated from
outside the Group. The number of staff employed is about 1500 and Mauri
Annala is leading the Business Area.
Support Services
Various functions which serve the Group companies, such as Information
Technology and certain financial and personnel management services, will
come under the Support Services.
A company called Finnair Facilities Management Oy is to be set up to
take care of the Group's property holdings as well as property
management and maintenance related to operative activities and also to
handle office services.
Turnover for the Support Services is about EUR 85 million, which
consists primarily of sales to other units of the Group. The number of
staff employed is about 450. The Corporate Management will be
responsible for the Support Services.
Corporate Management
Corporate Management is responsible for corporate strategy, financial
control, Human Resources, risk management, legal affairs and
communications.
Aircraft purchasing, sales and leasing are to be concentrated into a
unit which itself will also be responsible centrally for the Group's
financing activities.
However, in the external financial reporting these activities will be
reported under the Scheduled Passenger Traffic Business Area. Eero Ahola
has been appointed to lead the corporate strategic planning and
development of e-business. Tero Palatsi is leading the Administration
and Human Resources and Petri Pentti Economics and Finance. |