Utell, a Service of Pegasus Solutions, Takes a Byte into the Big Apple Signs New Agreement with Legendary Helmsley Hotels

The world-famous Helmsley Hotels has signed a new agreement with Utell, the hotel industry’s largest third-party marketing and reservations provider to represent its five New York properties which include the Helmsley Park Lane, the Helmsley Windsor, the Helmsley Middletowne, the New York Helmsley Hotel and the Helmsley Carlton House. Utell is operated by Pegasus Solutions, (Nasdaq: PEGS) a leading provider of end-to-end reservation distribution solutions to the hotel industry worldwide.

Just steps away from Grand Central Station, Central Park, Carnegie Hall, and the United Nations, the Helmsley Hotels are conveniently located near many of midtown Manhattan’s most celebrated landmarks. Renowned for their huge guestrooms and elegant suites, Helmsley offers impeccable services such as full concierge, three telephones per room, a multilingual staff and business centers.

"In addition to Utell’s world-wide presence, Helmsley Hotels is particularly attracted to Utell’s reservations technology and expertise,” said Tove Luth, director of operations for Helmsley Hotels. “A hotel’s future depends on its technology, and Utell can provide Helmsley with the necessary tools to compete in today’s tight marketplace.” Utell will also be equipping Helmsley Hotel’s own Web site, www.helmsleyhotels.com, with NetBookerä Link, an online booking engine that is “Powered by Pegasusä.”

Graham Richards, senior vice president, Utell – Americas Division said, “This exciting partnership between Helmsley Hotels and Utell is especially meaningful because it provides us with an opportunity to demonstrate not only the significant technological enhancements, but the positive infrastructure changes we made throughout the organization. This enables us to offer the highest quality of customer support.” He added, “This is a key account for Utell and we are prepared to support Helmsley Hotels in every way possible to ensure a long, mutually beneficial relationship.”