BASS HOTELS & RESORTS AND WWF TEAM UP TO CONSERVE ASIA'S ENDANGERED WILDLIFE

Bass Hotels & Resorts (BHR), owner of the Inter-Continental, Crowne Plaza and Holiday Inn brands, and WWF - World Wide Fund For Nature today announced the launch of a joint initiative to help conserve Asia's endangered wildlife. From today, Bass Hotels & Resorts will be carrying out the region-wide "Sleep Well, You Just Saved A Life" fundraising and awareness campaign at 33 participating Inter-Continental, Crowne Plaza and Holiday Inn hotels and resorts in 10 Asia Pacific countries*.

During the five-month campaign from July to November, guests staying at any of the 33 participating hotels and resorts will receive information about the campaign (in the form of posters and tentcards) during their stay. The equivalent in local currency of US$1 will be added to the guest's bill for the entire stay. When the guest checks-out, they will be asked if they wish to donate to this worthy cause and if agreed by the guest, the US$1 donation will remain on the guest's bill, otherwise it will be removed. All proceeds will go to the funding of WWF's on-going wildlife conservation work in the Asia Pacific region.

Richard Hartman, Managing Director - Asia Pacific of Bass Hotels & Resorts said, " Bass Hotels & Resorts is a founding member of the Asia Pacific Hotels Environment Initiative (APHEI) and as a leader in conservation, we are committed to protecting our natural environment while maintaining high standards of customer service. We are glad to have chosen WWF to be part of this journey."

Commenting on the partnership between the two organizations, Dr Isabelle Louis, WWF International's Asia Pacific Programme Director said, "We are encouraged by Bass Hotels & Resorts' foresight and concern in creating this innovative and powerful fundraising campaign to conserve the region's endangered wildlife." She adds, "We hope that this partnership between WWF and Bass Hotels & Resorts will be a model for other corporations that are also concerned about conservation."

*A list of participating hotels is below.

Notes:

WORLD WIDE FUND FOR NATURE

With its network of national organizations, programme and associate offices in more than 50 countries on five continents, WWF - World Wide Fund For Nature is the world's largest and most experienced independent conservation organization. In Asia Pacific, WWF implements conservation projects in 20 countries.

Some of the world's most unique and threatened animal species found in Asia Pacific include the giant panda, the tiger, the Asian elephant, Asian rhinos, orang utan and marine turtles. Threats to these species include habitat loss and illegal wildlife trade. WWF works to reduce these threats through projects which include conserving the animal's habitats, involving communities in wildlife and habitat management, and implementing public awareness and education programmes on the importance of wildlife conservation.

PARTICIPATING HOTELS:

AUSTRALIA

Holiday Inn Cairns

Holiday Inn on Flinders Melbourne

Holiday Inn Esplanade Newcastle

Holiday Inn City Centre Perth

Holiday Inn Coogee Beach, Sydney

Holiday Inn Potts Point Sydney

Holiday Inn Resort Terrigal

Cable Beach Inter-Continental Resort

Hotel Inter-Continental Sydney

INDIA

Holiday Inn Ahmedabad

Holiday Inn Gem Park Ooty

Holiday Inn Pune

Holiday Inn Vadodara

INDONESIA

Holiday Inn Resort Balihai

Holiday Inn Bandung

Holiday Inn Batam

Crowne Plaza Jakarta

Bali Inter-Continental Resort

MALAYSIA

Holiday Inn Resort Damai Beach

Holiday Inn Resort Damai Lagoon

Holiday Inn Kuching

Holiday Inn Miri

Crowne Plaza Kuching

MACAU

Holiday Inn Macau

NEPAL

Crowne Plaza Kathmandu

SINGAPORE

Holiday Inn Park View

Hotel Inter-Continental Singapore

THE PHILIPPINES

Holiday Inn Resort Clark Field

Holiday Inn Manila

Hotel Inter-Continental Manila

THAILAND

Siam Inter-Continental Bangkok

KOREA

COEX Inter-Continental Seoul

Grand Inter-Continental Seoul