Leading
European hotel chain Sol Meliá has announced the acquisition of
Madrid-based TRYP hotel chain for a total of US$ 314.13 million, and the
two flagship properties the Fénix Hotel in Madrid and the Colon Hotel in
Seville for a total of US$ 65.44 million. With these acquisitions, Sol
Meliá's world-wide portfolio will be increased to 410 hotels with
102,450 rooms in 32 countries within the next two years to become one of
the leading hotel chains in the world, ranked by number of rooms.
The acquisition involves the incorporation of 60 hotels with more than
9,700 rooms and another 15 hotel development projects for 4,000 rooms in
Spain, the Caribbean, Tunisia and Portugal already signed by TRYP, to
the 275 hotels, which Sol Meliá currently operates in 29 countries. This
is in addition to a further 62 contracts which Sol Meliá has already
signed for the operation of new hotels with 17,464 rooms, to be added
over the coming months.
The new hotels will strengthen Sol Meliá's global diversification
strategy, resulting in a mix of 48% of resort hotels and 52% of hotels
located in the world's major cities.
The merger of the Sol Meliá and TRYP hotel groups is expected to
generate significant operational, administrative, fiscal and legal
synergies, in particular the unification of the ambitious
"e-transformation" projects recently initiated by both Sol Meliá and
TRYP.
Both companies are investing in technology and implementing SAP ERP
platforms which will enable the centralisation of purchasing processes,
allowing them to be carried out on line, and thereby improving
efficiency and the company's internal administration while achieving
more competitive pricing and reductions in operational costs. The new
platform allows more efficient hotel operations and the adaptation of
all systems to the new technology environment.
Furthermore, the addition of the hotels to the Sol Meliá chain also
provides a series of further advantages, such as the use of a sole
central reservations system (SolRes), new sales activities, savings in
operational costs, the strengthening of loyalty programmes and a greater
capacity for strategic alliances.
Sol Meliá obtained consolidated net profits of US$ 51.57 million in the
first half of the year, representing an increase of 74% over the same
period in the previous year. Revenues grew by 26% to US$ 332.86 million.
Operating profits before interest, amortisation and taxes reached US$
101million, an increase of 41% over 1999.
Notes
* Sol Meliá will further strengthen its clear leadership in the city
hotel market in Spain with 97 hotels and 15,000 rooms, including the
TRYP hotels, which will now be incorporated in major cities, 20 of them
in Madrid. Amongst others, the hotels that will join the company are
such significant properties as the Fénix in Madrid, the María Pita in A
Coruña and the Colón in Seville.
* Other prestigious Spanish hotels to be added to the portfolio include:
the Rex, Capitol, Gran Vía, Reina Victoria, Monte Real, Ambassador and
Centro Norte in Madrid, the Presidente in Barcelona, the Sofía Parquesol
in Valladolid, the TRYP Valencia, the Rey Pelayo in Gijón and the Orly
in San Sebastián.
* In the Spanish resort hotel market, Sol Meliá will add 16 TRYP hotels,
including properties such as the Mondariz in Pontevedra and the TRYP
Tanau in the Valle de Arán, thus also strengthening its leadership
position in this key market.
* As far as international resort hotels are concerned, eight hotels in
Tunisia will be added along with one in Andorra, one in Portugal and
three in Cuba. In Tunisia and Cuba the company will thus further extend
its existing leadership position in two important tourism destinations.
* TRYP has invested over US$ 17.27 million over the past two years in
the modernisation of its hotels and, following signature of the
agreement, has promised an additional US$ 10.47 million investment. Sol
Meliá, for its part, has invested over US$ 130.89 million in the past
three years in the total renovation of its hotel portfolio. |