The Egyptian Government once again pledges support for Mediterranean Travel Fair 2001

The launch of Mediterranean Travel Fair 2000 witnessed an overwhelming result. The inaugural event attracted a staggering 2682 participants attending from 25 countries. Held under the patronage on the Egyptian Government and the Minister of Tourism Dr Mamdouh El Beltagui, preparation for Mediterranean Travel Fair (MTF) 2001 is well underway.

The support from exhibitors for the 2001 event has been very encouraging; Libya, Morocco, Bahrain and Cyprus are just a few of the key exhibitors who have already expressed a keen interest in returning to the show.

Event partners, Egyptian Travel Agents Association, Egyptian Hotel Association and Egypt Air are wholeheartedly behind the tourism activities within the region and they are once again pledging their support for MTF 2001.

Mediterranean Travel Fair Event Director, Matt Thompson attended a meeting this month in Cairo with the Egyptian Tourism Authorities and event partners. It was a platform where all involved were there to meet the General Managers of the 4 & 5 Star hotels in Cairo to discuss the importance of the hotels providing complimentary accommodation for key international buyers attending the event in September 2001. The results of the last event and an overview of the marketing activities for next year's show were also discussed in order to maximise efforts for MTF 2001.

"We are delighted to endorse such an event as Mediterranean Travel Fair and we are pleased to be able to offer complimentary accommodation to international visitors. Tourism marketing and promotion is key for Egypt as one of the major tourism attractions in the Mediterranean, and hosting the international buyers attending the event is a tourism investment for the hotels of Cairo." comments Mr Ahmed El Nahen, Chairman of the Egyptian Hotel Association.

The Egyptian Travel Agents Association will once again be fully responsible for all groundhandling logistics. Mr Elhamy ElZayat, Chairman comments "We have built up a close working relationship with Reed and will be actively promoting MTF 2001 both internationally and in the domestic market. The result of MTF 2000 was tremendous and we will once again be seeking the endorsement of travel trade associations worldwide."

Egypt Air has been appointed Official Carrier and will be offering delegates AD75 airfares. Mr Mohammed Fahim Rayan, Chairman comments "It is wonderful, once again, we are able to offer our services to all participants attending MTF 2001."

Mr Adel Abd El Aziz, Chairman of the Egyptian Tourist Authority wholeheartedly supports Mediterranean Travel Fair. "We are very proud to take part in the co-ordination of this great event and we are delighted to be supporting this fair. We firmly believe that it will develop into one of the leading events for the region."

MTF's upgraded website will be fully operational in November providing you with up to date information on visiting and exhibiting at Mediterranean Travel Fair 2001.

RTE is part of The Reed Exhibition Companies Ltd., (REC), which manages over 300 events in 25 countries, serving over 55 different industry sectors with some 112,000 exhibition companies and over eight million visitors.

As a member of the Reed Elsevier Plc Group, the world-leading business and information providers, REC is unique in offering integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet.

Reed Elsevier's business titles are closely linked with REC's exhibition activities across both geographic and industrial markets. It also has a growing portfolio of electronic publishing and information services, including LEXIS-NEXIS, the world's leading provider of on-line information services and management tools.

RTE organises ten events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, PATA Travel Mart, International Golf Travel Market, Mediterranean Travel Fair, Top Resa and AIME.