Pegasus’ Utell Announces New Appointments in Asia Pacific Regional Headquarters

Following the acquisition of REZsolutions by Pegasus Solutions, Utell has announced the new appointments of three of its Singapore-based regional executives in the Asia Pacific. Utell is a service of Pegasus Solutions, Inc. (Nasdaq: PEGS), and with more than 6,400 hotel members, it ranks as the world’s largest third-party provider of representation, reservations and marketing services to the hotel industry.

Previously director of marketing, Christine Toguchi, is now Utell’s vice president of marketing for the Asia Pacific. She will spearhead all marketing initiatives within the region, that comprises 10 offices in Australia, China (Beijing & Shanghai), Hong Kong, India (New Delhi & Mumbai), Japan, Singapore, South Korea, and Taiwan. She will explore development opportunities and synergies with potential business partners in an effort to help maximise market share and accelerate growth.

An experienced hospitality industry professional specialising in travel trade, airline and hotel marketing, Christine was the director of marketing in an international hotel chain prior to joining Utell.

Peter Yap has been appointed as the director of product implementation for the Asia Pacific. Yap joined Utell in 1995 as manager for Singapore and Malaysia. During his tenure, he was manager of Utell’s Bangkok office before returning to Singapore to take on the position as regional trainer for Unison, Utell’s state-of-the-art central reservation system.

With the operations and technical knowledge gleaned over the years, Yap will take on the implementation role for Pegasus Solutions products, including Pegasus Business Intelligence and the NetBooker suite of Web-based distribution solutions within the Asia Pacific region. His key responsibilities will be to lend support to the regional business units by working with the customer support team for product implementation.

Amy Ang has been appointed to the position of director of business analysis. A graduate in accountancy from the National University of Singapore, Ang joined the company last year as manager of business planning and analysis. Prior to joining Utell, she had acquired extensive experience in the financial and hospitality industries in Singapore, New Zealand and Cambodia.

Ang will provide business analysis through budgeting, forecasting, and market and business performance evaluation to support management decisions. She will also be working closely with various Utell offices in the Asia Pacific to review strategies and conduct feasibility studies.

Utell’s senior vice president of Asia Pacific Kelvin Seah said, “With Utell now part of Pegasus Solutions, we are gearing up to be the total representation solution provider for reservations distribution with emphasis on enhanced service delivery and a broader portfolio of Web-based product offering. The strengthening of our regional headquarters with key appointments in marketing, yield management and business analysis is part of the overall strategy to establish a stronger presence in this region and to better support our sales offices.”