Dynamic,
high-speed web site makes meeting planning easier
Bass Hotels & Resorts [LON:BAS, NYSE:BAS (ADRs)], the world's most
global hotel company, is making meeting and group planning easier with
the launch of a new web site at www.meetings.basshotels.com. The new
site is the largest hotel meetings web site offering extensive
information on Bass Hotels & Resorts' more than 2,900 hotels worldwide.
"The meetings market is a dynamic and fast growing segment for Bass
Hotels & Resorts," said Ravi Saligram, chief marketing officer and
managing director of global strategy for Bass Hotels & Resorts. "For
this reason, we want to build on our relationship with all meeting
planners, which includes developing this new site to simplify the
meeting planning process. This new business-to-business e-commerce
initiative is yet another step by Bass Hotels & Resorts to aggressively
build on its leadership position in digital channels."
Saligram added that the new site offers more hotel information than any
other site and that planners are sure to benefit from Bass Hotels &
Resorts' diverse portfolio whose brands include Inter-Continental,
Crowne Plaza, Holiday Inn, Holiday Inn Express and Staybridge Suites by
Holiday Inn.
As well, the new, easy-to-navigate site provides meeting planners with
extensive content, such as photographs, virtual tours, descriptions of
each property's hotel features, conference and meeting facilities,
including room dimensions, capacity information, floorplans, and much
more.
In addition, the site features Destination Guides showcasing weather
information, currency exchanges, local time, a host of travel tips, and
area attractions. Planners also will benefit from the site's Quick Hotel
Search application which will allow them to search for the property best
suited for their hotel brand, location and event needs. RFPs can be
submitted electronically with a guaranteed response within 24 hours. |