STARWOOD HOTELS & RESORTS WINS PRESTIGIOUS TRAVEL INDUSTRY GREEN AWARD

The Egyptian based Starwood Hotels and Resorts Worldwide Inc has won this year’s World Travel Market Environmental Company Award in recognition of its environmental activities.

The award was presented to Sami Soghbi, President and Maha Saad, Public Relations Director by broadcaster and environmental and travel journalist John Craven at the World Travel Market Environmental Awareness Day on Wednesday 15 November. The company was nominated for the award by Middle East Travel, one of the leading travel trade publications in the Middle East.

Starwood Hotels & Resorts Worldwide is playing a leading role in preserving some of the world’s most famous coral reefs on the Red Sea. Two of their hotels – The Sheraton Miramar and Sheraton Soma Bay, both on the Red Sea – have formed ‘green teams’ to examine all aspects of their operations, from water and energy conservation to solid waste disposal and beach cleaning. This will result in a standard operating system for the whole coastal area which will be implemented by all hotels.

Fiona Jeffery, World Travel Market exhibition director said: “The Red Sea is key to the development of Egypt as a tourist destination and Starwood Hotels have shown their commitment in protecting and preserving the natural beauty of its reefs and marine activity. Their Award is well deserved.”