PASSENGERS ON EMIRATES CAN WIN FIRST CLASS TRAVEL FOR LIFE

Two First Class tickets to any destination on the Emirates network every year for life: that is the stunning prize being offered to three winners by Emirates, the Department of Civil Aviation and Dubai Duty Free in a promotion to mark the opening this year of the new Sheikh Rashid Terminal at Dubai International Airport.

Branded Tickets For Life, the promotion is launched Monday September 11 via a world-wide media advertising and marketing campaign. The three winners will be selected by means of a draw, with entry open to all passengers who travel on Emirates to, from or through Dubai during the months of October and November.

Maurice Flanagan, Emirates' Group Managing Director, said: "Tickets For Life is one of the most ambitious promotions in which Emirates has ever been involved and offers an unprecedented prize to not one, but three winners. It is designed to promote travel on Emirates and also travel into Dubai. "

Tickets For Life opens up for the winners a lifetime of travel in pampered luxury with the award-winning cabin services, and inflight cuisine of Emirates First Class cabin, plus access to First Class airport lounges.

In Dubai, Emirates' First Class lounge is an oasis of comfort, offering bedrooms with en suite showers, fine dining 24 hours a day, television area, free Internet access, deep leather sofas and massage chairs to ease away tension.

To be eligible, passengers must travel on commercial tickets. Although entry is limited to one passenger per flight, passengers can enter every single time they fly on Emirates.

Passengers will find an entry coupon in every seat pocket on all Emirates flights during those two months. To enter, they fill in the coupon and then either hand the coupons to cabin crew or place them in special drop boxes at Dubai International Airport. Coupons will not be accepted any other way. Only one entry per passenger per flight will be permitted.

Passengers who travel during the validity period are strongly urged to keep their boarding cards; the winners may be required to show proof of flight.

On December 9 2000, the draw will take place in Dubai and three winners will be selected. Each winner will receive two First Class tickets to any destination on the Emirates' network for life.

A major publicity campaign using print and broadcast advertising is launched today. Leaflets giving full details of the promotion's terms and conditions are available from travel agents. Further information is also available on the dedicated website www.firstclassforlife.com

Tickets For Life is supported by the Department of Civil Aviation and the Dubai Duty Free.