WORLD TRAVELLER PLUS INAUGURAL FLIGHT

British Airways’ Groundbreaking New Cabin Takes Off in Hong Kong

British Airways’ groundbreaking new cabin, World Traveller Plus, started its inaugural flight for Hong Kong-based passengers on October 29 with great success. Prior to the inaugural flight, select passengers travelling the Hong Kong - London route had the opportunity to experience the new cabin by receiving an upgrade from the World Traveller cabin. These passengers who were able to experience the product commented on the extra leg room, quieter space, new ergonomic seat with four lumbar back support - a “fantastic” break from the past.

Nick Moore, British Airways Service Delivery Manager Far East, said the feedback from World Traveller Plus passengers reinforced the new product’s offering. Said Mr. Moore, “We received tremendous response from our customers on the cabin’s features and services. Some passengers said the extra space and ‘unbelievable’ leg room across the cabin was absolutely brilliant and a fantastic break from the past – a very popular change.”

In addition to the World Traveller Plus experience, passengers travelling on Club World and World Traveller have been more upbeat since the new products were unveiled early this year. Added Mr. Moore, “Club World’s rearward facing seats offered business passengers more room to themselves as well as real comfort when passengers actually fell sound asleep in the first fully flat bed. World Traveller passengers also noticed a major change in the newly launched cabin enhancing their overall flying experience.”

“Now business and leisure travellers have more choices to choose from with our four dedicated cabins”, said Freddy Li, Country Manager Hong Kong, British Airways. Mr Li continued, “Not only that, but we are the only airline offering four different cabin services on the Hong Kong-London route. It is this dedication to our Hong Kong passengers which makes British Airways the preferred airline of choice.”

To peak passengers’ interest, a special introductory World Traveller Plus fare is available at HK$10,500 from October 29 to November 30. (All tickets must be issued on or before November 15.) Passengers flying in this new cabin can earn an additional 10% Asia Miles bonus on top of actual miles flown.

World Traveller Plus, a new dedicated cabin set in between business and economy, creates a spacious, quieter cabin with more generous seat width and pitch for the cost-conscious traveller. A specially designed seat, made by Germany’s Recaro, features 12 channel seat-back videos, in-seat power for laptops and individual telephones.

NOTES

1. The new Club World and World traveller cabins are currently available on British Airways daily service to/from London flight BA028 and BA027.

2. British Airways commenced service to Hong Kong in 1936. Today the airline offers 21 flights per week comprising of two daily services to London, three times weekly to Taipei and four times weekly to Manila. British Airways services connect in London to 163 stations in 83 countries.