RAFFLES HOLDINGS CAPTURES SINGAPORE MARKETING AWARD 2000

Singapore's leading hotel and resort owner, Raffles Holdings Limited (SGX Mainboard listed) was announced winner of the distinguished Singapore Marketing Award 2000 by the Marketing Institute of Singapore at the Singapore Marketing Award Presentation held on 5 October, 2000.

First launched in 1995, the Singapore Marketing Award 2000 recognizes and honours the organization that has made outstanding contributions in the field of marketing, innovation, creativity and strategic alliances in the marketing of product and services. Entries across 13 industries were received and evaluated by a panel of judges consisting of professionals, industry practitioners and academics.

This year, the Award is proudly celebrated with the Asia Pacific Marketing Federation, in conjunction with the 1st World Marketing Week in Singapore. In addition to the Singapore Marketing Award 2000, the Marketing Institute of Singapore also hosted the Marketing Institute of Singapore Summit 2000, on 5 October, with the keynote address delivered by Dr. Tan Chin Nam, Permanent Secretary, Minister of Manpower.

"Winning the Singapore Marketing Award is particularly rewarding for Raffles Holdings and Raffles International. Our success has been made possible only with the support of our shareholders, management and our team of marketers with a passion for marketing excellence, " said Ms. Jennie Chua, Executive Vice President, Raffles Holdings Limited, and President and Chief Operating Officer, Raffles International Limited.

"This vote of confidence by the industry is indeed gratifying. We intend to further innovate and strengthen our marketing programmes as we extend the Raffles International brand name to new geographic markets. The challenge is how to integrate traditional marketing practices with the new and exciting opportunities and channels which the Internet offers," added Mrs. Diana Ee-Tan, Senior Vice President, Marketing, Raffles International Limited.

As winner of the Singapore Marketing Award, Raffles Holdings will also be honoured with the Asia Pacific Agora Award for Marketing Excellence to be held in the Philippines in November 2000. The Agora Award was founded in 1979 and is embraced by the Asia Pacific Marketing Federation as the official professional marketing award. The award recognises excellence in the practice and teaching of marketing by paying tribute to marketing achievers in the fields of Marketing Management, Marketing Education, Entrepreneurship and Export Marketing.

FINALISTS OF THE SINGAPORE MARKETING AWARD

Open Category Finalists: Banyan Tree Hotel and Resorts
Institute of Technical Education
MobileOne (Asia) Pte Ltd
Pinedale Trading Pte Ltd
Raffles Holdings Limited

Past Winners: Ossia International Pte Ltd (1995/1996)
DHL International (S) Pte Ltd (1996/1997)