Raffles
Holdings Limited (SGX Mainboard listed) has announced that it has
acquired the L'Ermitage Beverly Hills, from the LAHOTEL Corporation,
part of Credicom Asia for US$68 million. From October 6, 2000, Raffles
International, the hotel management arm of Raffles Holdings, will manage
and operate the L'Ermitage Beverly Hills under its Raffles brand of
international super deluxe and landmark hotels.
Said Mr. Richard Helfer, President and CEO of Raffles Holdings Limited,
"We are extremely pleased with the acquisition of the L'Ermitage Beverly
Hills. The timing we feel is appropriate, as the demand for luxury and
business hotels in the US, particularly in California, is strong.
Through this acquisition we have ensured that our entry into a major
market such as the US is anchored by a hotel which has an excellent
reputation, coupled with the capacity to deliver the room yields we look
for."
The hotel will be renamed and marketed as the Raffles L'Ermitage Beverly
Hills, and is expected to benefit from marketing synergies with the
Raffles tier of super deluxe hotels such as Raffles Hotel in Singapore
and Brown's Hotel in London. Favoured by many of Hollywood's
celebrities, movie stars and luminaries, the hotel fits very well with
our Raffles tier of super deluxe hotels and appeals to an affluent niche
of leisure and business travellers.
The name L'Ermitage is adapted from the word "Hermitage", meaning "home
or abode of the hermit". The Raffles L'Ermitage Beverly Hills will
provide an unsurpassed level of service and accommodation in the
bustling city of Beverly Hills, California, where guests can enjoy
Raffles International style hospitality. As one of the city¹s newest
premium-class hotels, Raffles L'Ermitage Beverly Hills offers the latest
in-room technology paired with the most luxurious accommodation.
Elegantly decorated with a contemporary Euro-Asian atmosphere, the
Raffles L'Ermitage Beverly Hills possesses a subtle aura of serenity and
sublime luxury.
The Raffles L'Ermitage Beverly Hills boasts 124 spacious guest rooms and
suites, including a 3,200 sq ft Presidential suite, a 2,000 sq ft
Governor Suite, eight 1,350 sq ft L'Ermitage suites and three 1,000 sq
ft Garden suites. The zen aesthetic of its guest rooms has earned the
L'Ermitage a place on the Conde Nast Travellers' Gold List 2000, with
the hotel being one of only four hotels in the world to achieve a
perfect score for the valuation of its rooms. The hotel was also awarded
the Mobil Travel Guide's 2000 Five Star rating of which there are only
24 throughout the entire United States.
All rooms and suites have the state-of-the-art Inncom System to afford
guests complete control over room variables such as temperature,
lighting, guest settings and a variety of other guest requests.
Guestrooms are further equipped to support the savvy business traveller
with equipment such as dedicated voice and data lines, copier, printer,
fax, scanner, multi-line telephones including cellular phones in all
guestrooms, Internet access and WEB-TV on 45-inch flat screen
televisions.
The eight storey Raffles L'Ermitage Beverly Hills hotel has an intimate
restaurant offering fine fusion cuisine, the living room and library bar
for cocktails and conversation, an executive centre, a state-of-the-art
fitness center, and a roof-top pool with an exquisite 360 degree view of
the surrounding city and picturesque Hollywood Hills. In the near
future, Raffles International has plans to further enhance the current
pool and fitness facilities as one of its luxury Amrita Spas.
Raffles L'Ermitage Beverly Hills, located along Burton Way, between
Wilshire Boulevard and Santa Monica Boulevard, is minutes away from the
famous fashionable Rodeo Drive, unique boutiques, galleries and museums.
The hotel's premier location is nearby Los Angeles' business and
entertainment centers, the Los Angeles International Airport (LAX),
Century City, Malibu and downtown. |