Shangri-La Strengthens Marketing Team

Shangri-La Hotels and Resorts has appointed Martin F. Waechter as chief marketing officer effective end March 2004.

With 42 hotels in Asia Pacific and the Middle East and a further 26 new projects under development, the group has decided to strengthen its corporate marketing team due to its rapid expansion. 

Martin F. Waechter will rejoin Shangri-La's corporate office in Hong Kong from Frankfurt-based Steigenberger Hotels AG, where he is currently a member of the board of managing directors. Prior to this role, he worked for Shangri-La in Hong Kong for seven years from 1993 as vice president marketing with responsibility for a number of properties and then as vice president sales and marketing, when he headed up global sales and distribution. In his new position, he will report to Giovanni Angelini, Shangri-La's chief executive and managing director.

Commenting on the appointment, Giovanni Angelini said: 'Martin's 30-year experience in the hospitality industry in Asia and Europe means that he is extremely well placed to lead our global strategic marketing efforts at this exciting time of our development. We look forward to welcoming him back to Shangri-La after a four year absence.'