Fairmont Inks Partnership with Emirates Airlines Skywards Program

Fairmont Hotels & Resorts and Skywards, the frequent flyer program of Emirates and SriLankan Airlines, have entered into a new marketing partnership. Effective immediately, guests at Fairmont Hotels & Resorts can earn 500 Skywards Miles for every qualifying stay at any Fairmont location worldwide including The Fairmont Dubai, New York's famed Plaza Hotel and The Fairmont Royal York in Toronto.

To celebrate this newly formed partnership, Fairmont is offering an added incentive of double Skyward Miles for all qualifying stays up until December 31, 2004. Qualifying stays are subject to hotel availability at published rack, corporate or package rates.

Brian LaBelle, Skyward's Vice-President said: ''We welcome Fairmont Hotels & Resorts and are pleased to have such a prestigious company as our new hotel partner. We're delighted to offer Skywards members yet another opportunity for earning miles to exchange for valuable rewards.''

''This new alliance provides Skywards members and Fairmont guests with an additional benefit and enhances both brands' presence in key markets,'' said Brian Richardson, Fairmont's Vice President, Brand Marketing & Communications.

See other recent news from: Fairmont, Skywards