Swissôtel Hotels & Resorts celebrates launch of marketing alliance with Blue Tree Hotels

Swissôtel Hotels & Resorts, managed by Raffles International, celebrated the official launch of its marketing alliance with Blue Tree Hotels when Mrs Chieko Aoki, President of Blue Tree Hotels, was in Singapore recently.

Blue Tree Hotels, one the most well known hotel chains in Brazil, has 23 properties in key cities in the country. Its portfolio includes deluxe hotels in Sao Paolo, Brasilia and Porte Alegre; and beautiful beach resorts in Rio de Janeiro and Recife. “Innovation differentiates Blue Tree from other hotels and I will always pursue new ideas such as well trained guest relations services, with total understanding of our guests needs.” says Mrs Aoki.

This marketing alliance paves the way for the two hotel groups to harness each other’s strengths in their respective stronghold markets. Under the marketing alliance, Swissôtel Hotels & Resorts is able to leverage on Blue Tree’s strong client network in South America to attract guests to its hotels, particularly to Swissôtel in New York and Chicago in North America and in Lima and Quito in South America. Blue Tree Hotels on the other hand, can tap on major feeder markets through Swissôtel’s presence in key cities in North America, Europe and Asia.