Air India implements Abacus SalesManager Marketing Messages Solution

Air India has become the first major carrier in India to implement Abacus SalesManager Marketing Messages solution.

Abacus' SalesManager Marketing Messages is a solution specially designed to streamline communication between airlines and travel agents. This powerful tool enables airlines, their affiliate hotel companies, car rental companies and other travel suppliers to communicate directly with travel agencies during the booking process.

Several major Asia-Pacifica airlines, including Cathay Pacific, Singapore Airlines and Philippine Airlines are already enjoying the competitive edge offered by Abacus SalesManager Marketing Messages.

Air India, India's national carrier, has rolled out the solution in China, Hong Kong, Indonesia, Malaysia, Singapore and Thailand. 

"By using Abacus SalesManager Marketing Messages, we hope to market customised routes and tickets when a travel agent checks for flight availability. By doing so, we are able to influence the decision of the traveller at the time of shopping by highlighting specific promotional routes or fares," said Mrs. Zarin Chinoy, Commercial Manager, Marketing, Air India.

Rogelio Sarreal, Vice President and Head of Associate Sales at Abacus International Pte Ltd, said that Abacus SalesManager is another example of how Abacus was working with customers to deliver solutions and information that help their businesses be more efficient and effective, and offer more choices and high standards of service to customers.

"The Indian travel market is poised for significant growth in 2004," said Mr Sarreal. "Abacus can provide the solutions, structure and global reach to help the industry take advantage of that growth".

"With more options for their customers than ever before, it is increasingly important for the entire travel supply chain to be connected and be accessible via any channel."