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United Airlines, Starwood Hotels & Resorts, Cunard Line, Condé Nast Traveler and IMG launch New Luxury Travel Club Ameniti

Travel News Asia 28 January 2004

United Airlines along with Starwood Hotels & Resorts Worldwide, Cunard Line, Condé Nast Traveler and IMG today announced the launch of Ameniti, a new, exclusive luxury travel club for the world’s most discerning travelers.

A members-only program, Ameniti is designed to provide business and other high-end travelers with a host of elite privileges, special services and other unique offers for all their travel needs, including air travel, hotel stays, cruises and much more.

Martin White, senior vice president - Marketing, United Airlines, said: “United is committed to bringing the best in travel value to today’s elite traveler. Through Ameniti, members will have access to the finest travel products and services available, which will help make every trip an exceptional experience.”

Once registered, some of the benefits that Ameniti members enjoy include: (terms and conditions may apply)

** Unlimited 2 for 1 tickets on United Airlines with the purchase of any full fare ticket in any class of service for domestic travel or in United First or United Business for international travel originating in the United States or Canada and booked and ticketed through Ameniti. 

** Complimentary room upgrades when available, complimentary continental breakfasts each day, a welcome gift upon arrival and late check out, among other benefits, whenever members stay at participating Starwood Hotels & Resorts -- including St. Regis, The Luxury Collection, W Hotels, Westin Hotels & Resorts and Sheraton Hotels & Resorts. Members also receive automatic Gold Status in Starwood Hotels’ award-winning Starwood Preferred Guest membership program.

** A $300 Shipboard Credit and a special welcome gift for members who set sail on any Cunard luxury liner, including the highly-acclaimed and newly launched Queen Mary 2. Some of the amenities members can enjoy using their credit include everything from a Swedish massage after an aerobics class or an afternoon shopping spree in the boutiques of Regent Shops.

** A paid subscription to Condé Nast Traveler, a leading affluent travel lifestyle publication.

** Special member-only offers from IMG, a global leader in sports and entertainment marketing, for privileged access to the world's most exciting sporting and leisure events. One event currently offered is an exclusive VIP Pebble Beach golf tournament package to watch golf superstars and celebrities.

** Personalized travel service from a dedicated staff of professionals ready to assist members with all of their travel plans and needs.

To enjoy all of the benefits Ameniti has to offer, members pay an introductory charter membership fee of $295 per year.

Steven Hankin, Chief Marketing Officer and President, STARS of Starwood Hotels & Resorts Worldwide, said: “Through Starwood Preferred Guest we accommodate the world’s most active business travelers, and now, by partnering with Ameniti, we are able to cater to the world’s most elite leisure travelers who will have an opportunity to enjoy the privileges of Starwood Preferred Guest, as well as additional benefits at our award-winning hotels and resorts around the globe.”

David Gevanthor, Vice President of Marketing, Cunard Line, said: “Ameniti Members will find that the ocean and destination liners of Cunard offer a level of hospitality and service rarely seen on land or on sea.”

Lisa Hughes, Vice President and Publisher of Condé Nast Traveler, said: “Ameniti’s special benefits deliver the service and sophistication that discerning travelers like our readers are looking for in their travel experience.”

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