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CNBC Arabiya to broadcast from Arabian Travel Market

Travel News Asia 26 April 2004

CNBC Arabiya, a 24 hour Arabic language financial and business channel, is to provide full coverage of the Arabian Travel Market 2004.

Cliff Tendler, CNBC Arabiya’s Vice-President for Programming, Sales and Marketing, said, “Tourism development is one of the most important growth sectors in the Middle East economy and CNBC Arabiya will be providing full on-the-ground coverage of the ATM, the most important industry trade show in the region.

“CNBC Arabiya will be interviewing many of the high-level participants attending to give our growing regional audience insights in to the dynamic and expanding tourism landscape across the Arab world. We see tourism development as a key economic sector and for this reason CNBC Arabiya will be, for the first time, official participants in this major business event.”

The ATM, which is now in its 11th year, runs from May 4 - 7 at the Dubai World Trade Centre.

CNBC Arabiya began broadcasting in August 2003 from its studios at Dubai Media City with ground-breaking programming generated by its Arab news team supported by CNBC Arabiya correspondents across the Middle East, in London and New York and drawing on the global newsgathering resources of Reuters, Dow Jones and its affiliate CNBC International. In less than six months CNBC Arabiya became one of the leading business news channels in the Middle East, broadcasting to 18 countries across the region. 

The channel has established bureaux in Riyadh, Beirut, Cairo, Manama and London. During 2004 CNBC Arabiya will continue to expand its newsgathering capabilities with new bureaux in Doha, Kuwait City and Jeddah.

Matt Thompson, Group Exhibitions Director, Reed Travel Exhibitions (RTE), which organises the ATM, said: “We are expecting an even bigger media presence this year with more than 15 media organisations ranging from the trade press to BBC World taking stands at the show as well as the media from the Middle East and the rest of the world who will be flying in to cover the event.”

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