D.K. Shifflet & Associates and IPK International enter into cooperative sales agreement

D.K. Shifflet & Associates (DKS&A) and IPK International (IPK) have entered into a cooperative sales agreement to distribute their travel marketing research products on a worldwide basis.

IPK conducts travel marketing research in over fifty countries. DKS&A., a leading U.S. consumer travel research firm located in Falls Church, VA provides travel research to major US lodging firms, Convention and Visitors Bureaus, State Tourism Offices and other destination marketing organizations. DKS&A's DIRECTIONS® Travel Information System is one of the largest consumer based U.S. travel studies, contacting over 135,000 households for each month since 1992.

Doug Shifflet, President and CEO of DKS&A commented, "Global Travel Marketers will appreciate having the ability to access in one place, consistent worldwide consumer travel behavior and the consulting resources of the two companies both at home or abroad."

"The relationship with DKS&A will rapidly expand our ability to reach more US clients with our products and consulting expertise. We plan to work closely to make our methods and data comparable across continents." Said Rolf D. Freitag, Chairman of IPK group.