Hotel Show brings Latest Hospitality Products and Services to the Middle East

Encouraged by previous successes at The Hotel Show, a leading hotel supplies exhibition, manufacturers from 26 countries including Singapore, the UK and Oman will once again join a line-up of leading global hotel suppliers in Dubai on 17-19 May.

Organised by event management and marketing specialists Streamline Marketing, The Hotel Show takes place at Airport Expo Dubai and gives hotel owners, operators and developers the chance to see the latest products and services vital to a hotel’s day-to-day running. 

Leading Singapore manufacturer of ceramic and melamine ware, Landex Ceramine, returns to The Hotel Show this year with its latest range of crockery. Designed after extensive consultations with chefs and restaurateurs, the new range is produced at the company’s factory in Xiamen, a province in China renowned for the translucency of its ceramic ware.

“Last year we had around 90 visitors at our stand and they were all genuine buyers, so The Hotel Show is the perfect stage to launch our new collection in the region” said Leck Tin Heng, the company’s director.

Founded 50 years ago, the company is one of the leading suppliers of tableware products in the Far East and its clients include Singapore International Airline and Raffles Hotels & Resorts.

“Our aim is to achieve in the Middle East what we have already achieved in East Asia, so finding prospective partners and distributors will be a priority for us at this year’s exhibition,” he said.

Sico Europe, a UK-based manufacturer of stages, mobile insta-walls, folding conference and room service tables, housekeeping trolleys and luggage carts, will showcase its latest range of luggage carts. The luggage carts are available in a range of models and arrive fully assembled with no set-up time required.

“Around 30 per cent of our hospitality revenue is generated in this region and we hope our participation at The Hotel Show will help us to achieve this and more in the years to come,” said Graham Dimond, the company’s sales manager.

Omani manufacturer of the ‘Raha’ beds, mattresses and sofas, Poly Products, is also returning after its successful attendance last year. The company has branches in the UAE, Saudi Arabia and Kuwait and saw its regional turnover reach $20 million last year and expects to witness a bullish 2004. 

“The massive amount of hotel development under way in the Middle East means this is a tremendously lucrative market for hotel suppliers,” said Laith Kubba, director of Streamline Marketing. “We expect the final number of exhibitors to be the largest yet.”

Visitors this year can expect to meet the full spectrum of suppliers to the hospitality industry, including producers of computer hardware and software, fitness, spa and pool equipment, furniture, interior design, tableware, kitchen equipment, management and reservation systems, telecommunications systems and uniforms.