Best Western names new International Executive

In response to its increasing growth and market share outside the United States, Best Western has named David Kong its new executive vice president, international operations effective immediately.

The move will consolidate the company’s international initiatives and help ensure continuity between domestic operations and offshore affiliates.

Kong’s primary responsibilities will include Best Western’s international strategy, operations and image. He will also lead negotiations related to affiliation agreements and oversee in-region offices in Asia, South America and Europe, among others.

“It is important to put someone in place who thoroughly understands our domestic business model and can use that knowledge in implementing a strong international strategy. Equally important is the ability to collaborate and negotiate with all of our stakeholders. David is just the person for this position,” said Tom Higgins, Best Western president and CEO.

Kong has spent the last three years of his career with Best Western. Most recently, he was the company’s senior vice president of marketing and development. He has more than 35 years of industry experience, with many years in senior management positions at Hyatt, KPMG Consulting, and Omni International. He has also worked for Hilton, Hilton International and Regent International.

The company is currently conducting a search for Kong’s marketing and development replacement.