PATA announces Gold Award Winners

The Pacific Asia Travel Association (PATA) has announced the winners of the 2004 PATA Gold Awards. This year the awards honour the achievements of 24 travel-related organisations and individuals. The winners will receive their awards during the 53rd PATA Annual Conference in Jeju Island, Korea (ROK), April 18-22, 2004.

The honours include three Grand Awards and 27 Gold Awards.

The 2004 PATA Grand Award for Marketing will be presented to Tourism New Zealand for its "100% Pure New Zealand" campaign. The Grand Award for Heritage will go to Banyan Tree Hotels and Resorts for its "Museum Shop by Banyan Tree". The Grand Award for Education and Training will go to the Trisakti Institute of Tourism in Jakarta for its "Reforming the Education System". 

In addition to the three Grand Awards, 27 PATA Gold Awards will be presented to winners. Multiple awards went to several of this year's entrants, such as Tourism New Zealand, Kerala Tourism, the Department of Tourism, Government of India, and Banyan Tree Hotels and Resorts.

The winning campaigns were selected from over 332 Gold Award entries by panels of international experts in each category. The awards are open to PATA and PATA chapter members, with the exception of the journalism awards, which are open to all published writers and photographers.

The PATA Gold Awards are sponsored by the Macau Government Tourist Office.

Grand Award winners will receive their trophies during the opening ceremony of the 53rd PATA Annual Conference on April 19, 2004. The Gold Award winners will be presented their trophies during a special luncheon on the same day.