Thai AirAsia’s
has responded to a recent newswire that reported that its operations were behind projections due to
rising fuel costs.
The
low cost airline stated that its first half losses were fully expected
as they would be with the start-up of any new airline, and were in line with
its start-up projections.
Operations for Thai AirAsia began in February 2004, and up to June 30th 2004, results were better than
had been planned. Thai AirAsia has to date carried over 500,000 guests
with yields and costs in accordance with those budgeted.
The
airline said that its projections for second half of 2004 are on track and remain
favorable. Contrary to the report, Thai AirAsia said it remains committed to its low fares and sees no need to raise fares. Loads for July and August remain
strong at 87% and 85% respectively.
Thai
AirAsia recently cancelled its services to Nakhon Ratchatsima. Initially
the Thailand’s Department of Civil Aviation had requested cooperation from each airline to service a minor domestic route. Thai AirAsia selected Nakhon
Ratchatsima but that airline said that due to poor response, the route was discontinued with the approval of Thailand’s
Department of Civil Aviation.
Thai AirAsia
is continuing to build frequencies and introduce new routes to its existing operations. A
second Bangkok-Macau service and a third Bangkok-Singapore service are expected to be rolled out in the third
quarter. The airline also has plans to introduce a third Bangkok-Hat Yai daily flight.
Thai AirAsia’s Chief Executive Officer, Tassapon Bijleveld, confirmed today that “Thai AirAsia’s revenue and costs
were in line with expectations for the first half of 2004. Thai AirAsia remains on the same cost structure (per ASK –
Available Seat Kilometre) as Malaysia’s AirAsia. We have no plans to increase our fares, but will continue to provide
low fares as a way to stimulate demand. Meanwhile, our loads are encouraging. Overall, costs are controlled, while
our business remains very strong and positive for second half of year. Our plans remain on course, with the fifth
and sixth aircraft expected to be in operations for the next quarter.”
AirAsia Berhad Group Chief Executive Officer, Tony Fernandes adds, “We are thrilled with the development of Thai
AirAsia. After only 6 months, we have carried over 500,000 guests, built a new brand, a new distribution system and
introduced 7 domestic and 3 international routes. We remain very bullish in the growth plans of Thai AirAsia.”
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