British Airways
has said it is to restructure its call centre operation in the UK in response to
the growing number of customers who book flights online and the declining number of calls handled.
Telephone calls to the airline’s five call centres in the UK have fallen by 34 per
cent in the last two years from 13 million to 8.5 million per year as the popularity
of the internet continues to grow.
The airline has similarly reduced the number of staff employed in its UK call
centre operation from 2,300 in 2001 to 1,400 today.
The five UK call centres now have an occupancy of just over 60 per cent and
following an 18 month review, the airline intends to close centres in Glasgow and
London and move the work to other British Airways call centres in Newcastle,
Manchester and Belfast.
The intended closures are planned to take place in Glasgow by November 2004
and London by March 2005, and are expected to save British Airways more than
GBP 10 million during the next five years.
The planned changes will impact around 400 staff of which 350 are based in
Glasgow and 50 in London. The changes will also lead to the recruitment of
nearly 400 new positions in the airline’s call centres in Manchester, Newcastle
and Belfast.
The airline
said it will consult with the trade unions over the coming weeks about the
proposed closure of the sites in Glasgow and London.
Pat Gaffey, head of British Airways Global Direct, which manages the airline’s
worldwide call centre operation, said: “Our UK call centre operation has the
same sized property portfolio as it did in 2001. Since 2001, our business and
customer behaviour has changed, so we have reduced our headcount from 2,300 people to around 1,400.
“This difference between the amount of property we have in the UK and the
number of employees we now have means we cannot afford, in our current financial position, to retain property which is not supporting the business.
“We intend to close Glasgow as we have, due to our lease terms, an imminent
opportunity to leave the current building with minimal exit costs. It is not based
on the performance of our people in Glasgow. We will be offering our people in
Glasgow and London every support going forward.
“This decision is not about moving work or calls abroad and customers in the
UK will still speak to operators based in our UK call centres.
“It is purely about reducing our costs and making our UK operation into a more
effective and efficient operation.” |