Amadeus is to acquire a controlling 55% stake in Opodo, the pan-European travel
service, with a EUR 62m cash injection. Through this agreement, Amadeus
intends to strengthen its position in both the online and leisure travel arenas,
which increasingly offer significant growth opportunities in the travel industry.
The shareholdings of Opodo's nine existing airline owners will reduce in
proportion to their current stake.
The online travel
industry is experiencing rapid
growth, particularly in the leisure sector. The European online market is forecast
to show an average annual growth rate of 39% between 2002 and 2008, following
the pattern of the US market where online sales today represent over 30% of air
travel bookings.
As one of the leading online travel portals in Europe, Opodo has
around an 18 per cent
market share in online travel agency air bookings across the three markets in
which it currently operates (France, Germany and UK). It reached its millionth air
booking in November 2003, averaging over 10 million site visits per month.
Mr. Philippe Chérèque, Senior Vice President, Corporate Strategy, Amadeus, said,
"Amadeus is an ideal owner for Opodo as we are ready to make the necessary
investments to take Opodo to the next level of success, with the technological
expertise and knowledge to make this a reality. By optimising content and
channels we intend to take advantage of the opportunity of leisure growth".
Amadeus is a key technology provider for Opodo and has held 2 seats on
Opodo's board since April 2003. This deal represents an evolution of Amadeus'
online joint venture strategy which commenced four years ago. Amadeus has built
its presence in the online travel industry through investments in several Internet
travel companies around the globe including Rumbo and Travellink, leading
portals in Spain and Scandinavia respectively. In addition to its distribution
business, Amadeus is a key provider of e-commerce solutions and IT platforms for
airlines and travel providers.
Mr. José Antonio Tazón, President and CEO of Amadeus, added, "While Amadeus
will continue to focus and invest in the traditional and core distribution business,
we are equally committed to extending new business lines that will expand our
existing potential and support our aim to be the technology partner at the heart of
the travel industry. We believe in the future of both traditional and new channels
and our strategy reflects our commitment to the success of our customers in each
of them".
Mr. David Scowsill, CEO, Opodo, added, "We are confident that Amadeus' strong
travel technology expertise and leadership make it the ideal match to take Opodo
into a new phase of development and expansion. We look forward to working
together to continue to build what we believe is a very promising future for
Opodo". |