South Australian Tourism Commission opens Hong Kong Office

The South Australian Tourism Commission recently opened a new office in Hong Kong.

The opening of its new Hong Kong office to service both Hong Kong and China represents a “new direction for the SATC", said Chairman, Phil Hoffman. The move marks SATC’s bid to become Australia’s “premier tourist destination” for the Chinese market. The SATC is predicting the boom in Chinese holidaymakers as its “most lucrative, emerging international tourism market of the decade”.

Heading the new SATC office in Hong Kong at the Australian Tourism Commission in Central Plaza, Wanchai is newly-appointed marketing manager for China and Hong Kong, Anna Cheung.

Ms Cheung previously worked for Air New Zealand, Dragonair and Cathay Pacific.