PERNAS Hotel Management appoints overseas GSA's

PERNAS Hotel Management (PHM), the managers of Malaysia's six Mutiara Hotels and Resorts recently announced the formal appointment of two new overseas General Sales Agents (GSA's) to represent PHM and to be an integral part of their worldwide sales network.

General Manager for Yield and Revenue Management, Mr. Halim Merican said: "We have appointed new GSA's for the United Kingdom and Australia - New Zealand to better represent our six properties in these two important markets."

Mr. Merican continued: "Mutiara Hotels and Resorts are working towards developing a strong and integrated network of sales representatives in the world's key markets. In early October, we successfully negotiated a mutually beneficial arrangement with leading UK marketing representative, Five Continents to represent Mutiara Hotels and Resorts in England, Scotland, Wales and Ireland. More recently, we have brought Air Marketing Pty. Ltd. into our sales network to represent us in the ever-important Australian - New Zealand market."

"Both these companies are very experienced in their respective markets. They will be involved with selling and marketing our six properties and we are looking forward to long and fruitful partnerships in both markets," said Mr. Merican.

PHM has already established a successful GSA arrangement with Hotel Japan Networks to represent the six properties in Japan.

"At the same time, the partnership with Meritus Hotels and Resorts to represent our Mutiara Beach Resort Penang (MBRP) in certain markets ceased on 31.12.03. While our relationship with Meritus has always been excellent, we have made a decision to move away from this association in order to have a more integrated sales and marketing approach for MBRP that is in line with the other five properties," concluded Mr. Halim.

The newly appointed GSA's and the existing one in Japan will now represent all six Mutiara Hotels and Resorts in their respective markets. The chain has six properties located in key cities and resorts in Malaysia which includes Burau Bay (Langkawi); Johor Bahru (Johor); Kuala Lumpur; Pedu Lake (Kedah); Penang and Taman Negara/National Park (Pahang).