SRS-WORLDHOTELS appoints E-Commerce Specialist as new Chief Marketing Officer

SRS-WORLDHOTELS has appointed e-commerce specialist Nicole Bernthaler as Chief Marketing Officer.

In this newly created position, Bernthaler will be responsible for the company’s expanding e-commerce activities as well as heading its strategic and corporate marketing services.

Nicole joins SRS-WORLHOTELS from lastminute.com, where she was Managing Director of their German operations.

“This is a vital role as we expand the company and drive forward with our strategic agenda to take advantage of the many new opportunities in global markets and distribution channels and to promote our brand and its values,” said Michael Ball, CEO, SRS-WORLDHOTELS.

“Nicole’s comprehensive experience, combining international operations and marketing within multi-national companies and more recently heading up the successful expansion of lastminute.com in Germany will be of immense value to us and our respective groups of customers and partners.

“Nicole joins us at a very exciting time in our company’s history and with the experience and passion to help us fulfil those expectations.”

Bernthaler first entered the hospitality and tourism sector working for Club Med, with a focus on public relations, at various locations throughout Europe and Asia.

From 1991 to 1997 she studied economics at Friedrich Alexander University in Nuremberg, majoring in communications, logistics and politics. After university she joined the marketing and sales division of a subsidiary of Quelle AG, one of Europe’s biggest international mail order and retail companies.

From 2000 until her joining lastminute.com in 2002 she was responsible for Customer Services and Operations divisions of Comergo, a start-up subsidiary of Tenovis GmbH & Co. KG and then moved to the corporate office within parent company.

Bernthaler has travelled extensively having worked in several European countries and speaks English, German, French and Italian fluently. She will be based at the company’s headquarters in Frankfurt, Germany.

See other recent news from: SRS-WORLDHOTELS