World Aviation appoints Lars Olofsson to new role of National Sales Manager

World Aviation Systems, a leading airline representation company in Australia and New Zealand, has appointed former Air New Zealand executive Lars Olofsson to the new role of National Sales Manager.

Mr Olofsson was previously Sales Manager NSW and ACT for Air New Zealand, based in Sydney.

In his new role, commencing 16 February, Mr Olofsson will be responsible for coordinating the national sales effort and promotional activities of the airlines represented by World Aviation Systems.

He will also manage the NSW sales operations for World Aviation Systems.

The General Manager of World Aviation Systems, Mr Melvyn Almeida, said the appointment of Mr Olofsson would strengthen the company's effectiveness at a time when several customer airlines were introducing on-line services and off-line carriers were intensifying their sales activities in this part of the world.

“Lars brings to World Aviation Systems 15 years experience with Air New Zealand, and a strong relationship with key retailers and wholesalers in the Australian market,” said Mr Almeida.

“The airline industry has never been more competitive, and consumers have never had more choice. In his new role, Lars will be responsible for ensuring that airlines which World Aviation Systems represents are well known to agents and wholesalers, and that each of the airlines is competitive in the marketplace.”